Andy's Biog

Andy is the Director of SajeImpact and was the Labour & Co-operative MP for Loughborough between 1997 and 2010.

Below are brief details of his personal Biography for background.

In June 2012 he was awarded an OBE in the Queens Honours List for his contribution to sport and the Community.

In 2014 he was appointed a Professor of Sport Policy & Development at Liverpool John Moores University.

"As well as the work I do through SajeImpact I also serve on a number of Sport Bodies, Christian organisations and local charities as a volunteer. This is part of the reason for SajeImpact to allow a balance of the way I am able to contribute and have impact. They are listed below.

Here is the list of the bodies I currently serve at the moment – with links to their sites if they have one and this gives a flavour of how I spend my time.

"As you can imagine these voluntary roles keep me busy enough, but these are all the things I enjoy doing in life so I am delighted to be able to help and contribute to them."

Background CV

Andy was born in Kettering in 1964 and adopted at the age of 3 months. He spent the first two years of his life on the Netherhall estate in Leicester before the family moved to Birstall in 1966.

He lived in Birstall until 1990 when he moved to Sileby. He was heavily involved in the Boys Brigade as a teenager. As well as playing one sport or another for the school or local clubs most days he was involved in Birstall Methodist Church youth groups. He served on Birstall Parish Council from 1987-91 (aged just 22) and was a governor at Stonehill School at this time too.

He mainly played rugby at school although was a reasonable 100/200m runner. He represented Leicestershire Schools at rugby and athletics. He joined Birstall RFC in the 1980s. He played a season at Westleigh Colts and Chester (1985-86) before returning to Birstall RFC where he has played ever since. He has regularly played for the Commons & Lords Charity invitation side.

He married Sarah in 1992 at Glenfield Methodist Church. They have 2 children – James & Emily. They now all live together in Quorn.


He was educated in Birstall at Riverside Infant & Junior school, Stonehill High school and Longslade Community College. He received an Honours Degree in Public Administration from DeMontfort University in 1987.

In 2012 he was appointed Programme Director for the new International Sports Management MBA Programme at Loughborough University as a Senior Lecturer.

In 2014 he was additionally appointed as a Professor at Liverpool John Moores University in Sport Policy & Development.


After graduating he started working for Keith Vaz MP in 1987 before taking up a post at Leicester City Council Chief Executives' Department, as part of the Urban Programme Team. He swiflty moved to become a Project Office in the Recreation & Arts Department in 1989. In 1990 he moved again, this time to Leicestershire County Council as a Project Officer in the Employment side of the Economic Development Team. After internal promotion he was then promoted again in 1994 to take up the post of European Officer for the County Council. In 1997 he became MP for Loughborough.

During this time he had stood for office and became a Borough Councillor for the Sileby Ward on Charnwood Borough Council. He overturned a long standing Tory majority to a 600 Labour Majority (1200-600 votes) He took up the portfolio of Chair for Economic Regeneration and sat on the Policy & Finance Committee. As he entered Parliament in 1997 he stood down from the Council. He had been a Parish Councillor in Birstall between 1987 and 1991 at the age of 22 where he was elected as Chair of the Playing Fields Committee.

MP for Loughborough

There are numerous sources of public information about his time as a Member of Parliament. Not least his former website - Andy Reed MP

He served the Loughborough seat as a Labour & Co-operative Member of parliament from May 1997 until May 2010.

He was appointed as Parliamentary Private Secretary (PPS) to DCMS in 1998 serving with Sports Minister Kate Hoey MP & Chris Smith MP until the 2001 general election.
He then became PPS to Margaret Beckett MP the Secretary of State for DEFRA. In 2003 he resigned from this position over the decision to go to war in Iraq. He was the first member of the government to do so. He returned to the back benches. In 2005 he was appointed to PPS to the Paymaster General Dawn Primarolo in the Treasury team under Gordon Brown.

He served on various Standing Committees – and was a member of the Tax Law Re-write Committee from 2005-10. He sat on two Finance Acts, Hunting with Hounds legislation as well as The Olympic Act and Olympic Lottery Act amongst others.

He chaired the Parliamentary Sports Caucus and served on various All Party Groups as an officer. He was Secretary of the All Party Sports Group, Debt Aid and Trade Group (formally Jubilee Debt Campaign) from 1997-2010. Secretary of the All Party Bermuda Group. Vice Chair of the Athletics Group. Various Officer positions on Rugby Football Unioin, Tennis, Hockey, Basketball, The Olympics, Volunteering, Parkinson's disease Group for example.

In 2008 Andy was appointed by Prime Minister Gordon Brown to coordinate the 2010 election manifesto for sport and the decade of sport 2010-2020.


During his time in Parliament Andy committed himself to working with the Parliamentary Christian Fellowship. A number of advisory and voluntary posts arose out of this work. As a long standing and active member of Christian Socialist Movement it was natural that Andy would combine his politics and faith.

Andy Chaired the Parliamentary Christian Fellowship and the National Prayer Breakfast Steering committee. During this year he moved the NPB from the QEII Conference Centre into Westminster Hall at the heart of Parliament where it remains and grows year on year.

Andy hosted the Bible Society advocacy officer – Dr Dave Landrum and worked with the Bible Society on a wide range of projects. He visited China, Ethiopia, Palestine and Nigeria for example. He also helped with forging links with Jim Wallis in the US and promoting the publication Poverty & Justice Bible.

Andy served on the Board of Christian Solidarity Worldwide and raised the issue of persecution and human rights. he is now on their Council of Reference. He was on the Council of Reference for Oasis, The Relationship Foundation, and Keep Time for Children. He was a regular on Premier Christian Radio.

Throughout the 13 years as MP for Loughborough Andy met weekly with a small cross party group of Christian MPs, affectionately known as G6. Together they also produced a pamphlet ‘Faith in the Future’. The MPs are Gary Streeter MP (Con), Stephen Timms MP (Lab), Jeffrey Donaldson MP (DUP), Caroline Spelman MP (Con) and Steve Webb MP (Lib Dem)

Andy also worked with Interserve in Central Asia and helped promote their Step into Justice campaigns alongside Emma Rigby (Hollyoaks)and Tabitha Webb (Phantom of the Opera). He is now on their Council of Reference. They are a B-engaged partner.

In 2008 he joined the Council of the Evangelical Alliance He had served on their Faith and Nation Commission. In 2009 he helped launch and participate in their campaign ‘Simplify’

He works with Micah Challenge – “as I live my life by Micah 6:8.” he says. International development has always been a priority and therefore he also promotes the work of Tearfund.

Andy has been a regular speaker at Christian events like Spring Harvest and Greenbelt.

He worked with CARE by providing a place for their intern programme for several years.

He worked with Jim Wallis from the USA promoting his book God’s Politics in the UK launch.

He has authored a number of Pamphlets on Faith & Politics and worked with Krish Kandiah on the book ‘Just Politics’ launched ahead of the General Election in 2010.

Sport & Leisure

Andy is passionate about sport and physical activity – as you may have gathered from these pages. He played rugby at school and for Leicestershire. He also represented the school, area and county at athletics – as a 10.8sec 100m runner! He played volleyball for Leicester PVC and tennis for Sileby TC. He still plays rugby for Birstall RFC – where he is also now Vice-President of the Club. He is one of the longest serving playing members of the club (1986-2013). He runs and plays tennis socially.

In parliament he played Rugby for the Commons & Lords RUFC mainly but also played for the Football team Hockey, cricket, tennis and captained the swimming team in their annual charity swimming gala. He was a Board Member of the Special Olympics in Leicester in 2009 as well as committing himself to the Sports Bodies in the County listed above.

Despite always being happy to turn up at grassroots clubs with Birstall RFC the Parliamentary Rugby has taken him to Australia (twice) South Africa, Japan, USA, France, Ireland, Scotland and Wales. In 2011 the Parliamentary Rugby World Cup was held in New Zealand. Andy has played rugby at Twickenham 8 times through parliamentary rugby scoring 3 tries and helping raise £ thousands for Charity.

The Parliamentary football team also plays charity and 'glamour games'. The team have played at Wembley (old) and Wembley (new), Old Trafford, West Ham, Sunderland, Chelsea as well as regular fixtures at community grounds across London against charities & volunteers.


Volunteering remains a passion for Andy. He Chairs the 'Sport Strategic Partnership for Volunteers in Sport' an umbrella partnership to speak up for the 3 million sports volunteers in the UK.

He was a member of the Morgan Inquiry into volunteering in 2008.

Other Interests

On top of the commitments outlined above Andy relaxes with the family, with his wife and 2 children.

If he is not playing sport he is watching or wishing he was watching! The family worship at Openheaven Church Loughborough and are involved in the usual ;ife of a vibrant community focussed Church. Sarah also volunteers with 'Brownies' in Quorn. "Life revolves around the children and their activities – so it is sport, music, drama, Explorer Scouts, Guides and Brownies!" Andy said

Shorter Biographical Details for Publications

  • Sports Think Tank
    Green and Gold
    Vote Andy Reed (Archive)
    Loughborough University
  • ciS
  • World Vision UK
  • Sporting Equals
  • Asian Sports Fdn