Blog & News from SajeImpact

18 Weeks and Counting

18 Weeks and Counting

I will be 55 in just 18 weeks time. For me life will be able to take another step into the next season in my life.

When this happens I am hoping to make greater use of this site for my musings on life and the world around! I have one big interview in May which might put these plans back a little bit (about 4 years) but either way there will be more time for travel and writing.

Stay tuned.


Seasons in Life - The Next one for Andy and Saje Impact

There are seasons to life I believe. Well it certainly feels like that as I start September 201Changes in 2018!8.

A number of Sport Board positions come to their natural end after several years of voluntary service - The Sport & Recreation Alliance , Special Olympic and CIMSPA . I want to thank everybody who has helped and supported me during the last 8 years since leaving Parliament (losing the election!) and welcoming me into the world of sport.

It has been another fascinating learning curve working with a sector I have passion for and trying to bring a fresh perspective and influence practise and policy. I will continue to do this but in different ways over the next 'season', mainly through The Sports Think Tank and through SAJEIMPACT LTD where I have generated a series of partnerships to bring the best people I have worked with to the sector - like David Slemen Sport:80 Services Limited . As always Loughborough University Loughborough University London will play a large part of what I do.

I will announce a few new NED positions too over the coming weeks.

I have always had a passion for my home county so I will be doing more economic growth work in Leicestershire through the LLEP too

Here is to the new season. Even if that includes retiring formally from Birstall RFC!

Sporting Equals Leaderboard

Posted: Thu, 17 Nov 2016 08:58

Sporting Equals Leaderboard

Sporting Equals Leaderboard

Christine Ohuruogu and Baroness Tanni Grey-Thompson to attend 2016 Sporting Equals Leaderboard Conference at EY Headquarters

Sporting Equals, the UK's leading charity promoting ethnic diversity in sport and physical activity have announced EY will host the third Leaderboard Conference on Tuesday 22nd November, 2016.

The 2016 Leaderboard Conference will focus on supporting National Governing Bodies and sports organisations to increase ethnic diversity in their boardrooms whilst also helping them to meet the requirements of the new Governance Code which will shortly be announced. A new resource, as well as an innovative partnership, will also be launched on the day of the event.

Attendees at the invite only event will include leading figures from Sport England, UK Sport, Youth Sport Trust and a select number of corporates as well as members of the press and media.

Sporting Equals are delighted to announce that Olympic and Paralympic legends Christine Ohuruogu MBE and Baroness Tanni Grey- Thompson will be attending the event, which will be hosted by Sky Sports presenter Mike Wedderburn.

Arun Kang, CEO Sporting Equals, commenting on the initiative said:

"The Sporting Equals Leaderboard event is an important date in the diary for the sport sector as it assesses the number of Black, Asian and Minority Ethnic (BAME) people that are represented in decision making roles such as board positions (3%) and senior management teams (7%). BAME communities make up 14% of the UK population, however, only a few are in these key roles that will help sport engage and empathise with the challenges facing underrepresented 'untapped' communities in sport."

"We are delighted to be hosting Sporting Equals Leaderboard Conference. EY's Sport Industry Group works to deliver rigour, measure impact and unlock potential for clubs, leagues, governing bodies and major event organisers, as well as investors, commercial rights holders and sponsors. At EY we have long valued individual differences and have worked hard to build a culture that embraces diversity and inclusiveness."

"I'm delighted to be supporting the Sporting Equals Leaderboard programme. The continued work of Sporting Equals will I'm sure go a long way to helping create a long term solution for BAME professionals and former athletes as they look to secure board level positions in sport.I am looking forward to attending the conference and becoming more involved."

© 2015 Sporting Equals

Tags: #leaderboard, Sporting Equals

New Partnerships Announced

Posted: Thu, 03 Nov 2016 17:21

New Partnerships Announced

New Partnerships Announced

Saje Impact is delighted to announce 2 new partnerships for 2017 as the breadth of services continues to grow.

Andy will be joining forces with leading companies in their field – Icon Training and Numbers for Good to deliver a wide range of benefits to sports bodies.

Andy said "I am delighted to be working with Icon and Numbers for Good in providing help from the leading training provider in the sector and developing Social Impact Bonds for sport through Numbers for Good.

Tags: Andy Reed, Numbers for Good, icon training

The Importance of Implementation

Posted: Wed, 02 Nov 2016 08:44

The Importance of Implementation

The Importance of Implementation

Sporting Future prompted a wide ranging review of sports policy. Now it's time for implementation

This is my latest column in The Sports Management magazine.

While sports fans were watching the events in Rio, many working in sports policy – myself included – were working to make sense of the details needed to deliver the government's two reports, Sporting Future and Towards An Active Nation.

When my children ask what I did between Rio 2016 and Tokyo 2020, I'll have to say I was doing sports policy reviews!

A flurry of detail will emerge over the coming weeks, as we see the publication of new Governance code details, as well as the volunteering strategy and the workforce strategy from CIMSPA.

And there's more – my County Sports Partnerships review landed in the summer, while the Duty of Care Review, which is being led by Tanni Grey-Thompson, will be delivered soon. In addition, the School Games review and the School Swimming Reviews will soon be with various government ministers who will be preparing to act on their recommendations.

The government is due to report to parliament on its progress in relation to actioning Sporting Futures in January 2017 – a year on from its publication.

This is likely to be at the point when most follow-on details have only just emerged and little will have changed at the coal face in sport and physical activity, however, I expect the sector to move towards acting rather than reviewing in 2017.

This year, a great deal of time and effort has gone into assessing and realigning strategies and priorities. The extent of the changes outlined in Sporting Future means many people will have been taken out of their comfort zones, but hopefully they're being forced to talk and create partnerships across and outside the sector.

According to the Department of Culture, Media and Sport (DCMS) the sector makes a £39bn contribution to the economy and employs over 400,000 people. So while the government and Sport England are important players, there are hundreds of thousands of people who are untouched by these changes in priorities. This particularly strikes me as I meet people who work in sport, but are not connected to the core markets we associate with our sector.

Importantly, the success of all these reviews and strategies will be measured in terms of their success in reversing the trend towards inactivity and its impact on society. It won't be measured by who's doing what and who's doing it best and who's shouting about it the most.

The tide of inactivity is so overwhelming none of us can tackle it alone. We need to work smarter in collaboration with our sector, as well as creating new partnerships outside our comfort zone, in areas such as transport, housing, health and community.

So as the details are finalised, the period of reflection and planning will end and the new strategies will breathe life into every community up and down the country, trying to get a nation active.

Andy Reed is a former MP for Loughborough and the founder of Sports Think Tank.

Follow @sportsmag for regular updates on this and other sports news.

Tags: Andy Reed, Sports Management Magazine, Sports Think Tank

Reed Backs RFU Partnership with SportsRelief

Posted: Wed, 12 Oct 2016 09:43

Reed Backs RFU Partnership with SportsRelief

Reed Backs RFU Partnership with SportsRelief

Saje Impact was present this week at a special reception at the Shard to launch a new partnership between the RFU and Sport Relief.

Saje Impact works to use the power of sport to change lives through a variety of programmes and believes this new partnership will increase the impact of rugby beyond the rugby clubs up and down the country.

Andy Reed said "I believe our work with a variety of partners like School of Hard Knocks, Wooden Spoon, Atlas Foundation, HITZ RF foundation and BARA have shown how we can change lives through sport. We are excited by the emphasis of this new initiative to use rugby for social good.

England Rugby has announced a charity partnership with Sport Relief with an ambition to raise £4 million over four years to support projects and programmes that use rugby to help change people's lives and as a tool for social good.

Money raised through this partnership will be awarded as grants by Comic Relief to charitable projects and programmes, through the Try for Change Fund, which is a fully managed fund by Comic Relief.

Ian Ritchie, RFU Chief Executive said "Partnering with Sport Relief sets out our clear commitment to grow rugby as a tool for social good and widen the impact of rugby, and its values, to improve the lives of those who need it most. We are very proud to make our commitment to raising £4million over the next four years."

The grants offered through the Try for Change Fund will focus on projects that increase community cohesion, positively impact on a young person's educational attainment, employability and mental health and which help reduce a young person's risk of involvement in gangs or offending.

More details of the Try for Change Fund and the grant strategy will be released in due course.

Michele Settle, Director, UK Campaigns & Brands at Comic Relief said: "We're delighted to have been chosen as a partner of England Rugby. We believe that sport is a powerful tool for helping bring about social change and their commitment over four years will make a huge difference to the lives of people right here in the UK and across the world's poorest communities."

Sport plays an important role in improving the lives of millions of people across the world – bringing people together to play, learn, improve their health and benefit from shared experiences. The Try for Change Fund aims to help people reach their goals and fulfil their potential, as well as deliver long-term benefits to the wider community.

As part of England Rugby's partnership with Sport Relief, a number of high-profile charitable events will take place across the four-year period from now until Rugby World Cup 2019 in order to help achieve the £4million fundraising target.

For more information about the Try for Change Fund and our fundraising programme please visit

Tags: RFU, Sport Relief, rugby

Back at Conference Season

Posted: Wed, 28 Sep 2016 20:16

Back at Conference Season

Andy Reed is back at the party conference season again this year – promoting the sport and physical activity agenda.

This week Andy was at 'home' at the Labour Party conference and despite playing in a winning MPs side v the Press there was little to do with sport, recreation or physical activity on the agenda.

"I know there are many problems facing the country at the moment – from BREXIT the economy and rhe crisis in the health service, but other issues like sport and physical activity should have a voice at the conferences where policies and priorities for the future are fleshed out and debated on the conference floor and in the fringes. It is sad that sport and physical activity are not here in great numbers and there is consequently no debate or pressure to talk abuot the contribution to society. It is a rea shame and quite short sighted.

Tags: Conference Season, Labour Party

Sports Think Tank Launches Reports and 'Conversation' Series

Posted: Mon, 19 Sep 2016 19:39

Sports Think Tank Launches Reports and 'Conversation' Series

Sports Think Tank Launches Reports and 'Conversation' Series

The Sports Think Tank has launched a Report on Erasmus+ and Brexit this week as well as an online forum on a debate between Nick Rowe and Professor Fred Coalter on Social Capital or Sporting Capital.

Conversations with a Purpose series – Social or Sporting Capital

Erasmus+ Report launch and document

Tags: Erasmus, Social Capital, Sporting Capital, Sports Think Tank

Reed Speaks at Black Country Sport Skills Conference

Posted: Mon, 19 Sep 2016 16:12

Reed Speaks at Black Country Sport Skills Conference

Reed Speaks at Black Country Sport Skills Conference

Andy Reed was a guest speaker at the Sport Employment conference in the West Midlands last week.


Sports Employment, Skills and Apprenticeships

The Government's New Strategy for an Active Nation wants the sport sector to be at the forefront of changing the way frontline staff interact with customers. It questions the continual focus on technical qualifications and the need to make sport an attractive career option for the brightest and most able individuals, and for the Further and Higher education sector to ensure graduates are high quality and have the right skill sets for employers. It sees apprenticeships as the key mechanism to realise a sport workforce with the right skills.

Sport England's recently announced "An Active Nation" strategy covers issues ranging from, coaching, volunteering and workforce setting out how this will be achieved. These far reaching strategies will provide the platform to inform locality planning and delivery. The Government also sees employment and skills as key economic growth with a commitment to provide three million apprenticeship starts in 2020. These provide both challenges and opportunities for the the sport sector as we navigate the national sports strategy with a greater devolved responsibility for employment and skills to areas such as Local Enterprise Partnership's and the devolution deals alongside a range of policy and funding programmes such as Area Reviews, City Deal, Talent Match, Careers and Enterprise Company and European Social Fund funding including Youth Employment Initiative and Building Better Opportunities.

In determining the supply and demand of skills needed to transform the sport sector workforce within our localities, we need to consider the potential opportunity and impact of wider Government priorities and in turn demonstrate our impact on social and economic outcomes. In response to this policy shift, the Black Country Local Enterprise Partnership and the BeActive Partnership has completed UK's first Sector Skills Action Plan for the Sport and Physical Activity, (2016 – 2021) which navigates both sport and economic priorities by understanding the local supply and demand for skills and the actions to address the gaps and shortages which results. It is hoped that delegates find valuable insight from this plan and are able to apply aspects to their own regions and departments.

The Future of Sport – Employment, Skills and Apprenticeships is targeted at all sports employers, the Further and Higher Education sector, leisure industry and the wider private sector organisations which supply the skills to the sector.

The conference will provide a platform to discuss and debate;

  • Set out the Government's employment and skills priorities and impact on the sport sector.
  • Discuss the Government's and Sport England's workforce strategy and priorities.
  • Explore employment and skills interventions and the opportunities for the sport sector.
  • Debate the readiness of the sector to determine its employment demand led priorities.
  • Consider how sport and physical activity can deliver the Government's Apprenticeship Challenge.

The conference will host keynote presentations from Central Government and Sport England whilst providing an opportunity to share knowledge in a range of dedicated Workshop presentations and an active open floor debate.

Tags: CSP, LEE, Sport, skills

Andy Reed Steps in as Interim Chair of CIMSPA

Posted: Sat, 27 Aug 2016 10:09

Andy Reed Steps in as Interim Chair of CIMSPA

Andy Reed Steps in as Interim Chair of CIMSPA

Andy Reed has stepped in as the interim Chair of the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA).

More details to follow next week CIMSPA website

The Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) has announced that David Stalker will conclude his tenure as Chair, allowing him to focus on his growing network of facilities under the Oxygen Freejumping venture established in 2015. David Stalker completes his work at the chartered institute having overseen the organisation's remarkable transformation. "I'm extremely proud of the achievements we have made over the last six years. It's been a challenging journey re-shaping the institute into the strategic lead for professional development in the sport and physical activity sector and we have made some incredible gains. CIMSPA now has the endorsement of government, the support of Sport England and the backing of employers and the wider sector, something no other organisation in the sector has achieved," says David. "CIMSPA is firmly established as a strong and successful chartered institute and is perfectly positioned to deliver the workforce development plans as tasked by government. I'm delighted to be able to hand over the reins of such a healthy organisation to Andy Reed who will drive CIMPSA's success forward." Chair of the institute since 2014 and a trustee for four years, David has steered the organisation through its transition to embrace the leadership role demanded by employers and the wider sector. CIMSPA now enjoys wholesale support from employers, awarding organisations and training providers who are working together to drive reform and deliver the workforce development agenda. Under David's direction, the institute has put employers at the heart of standards and qualifications, leading the development of a single standard matrix to provide clear and defined roles and the training required for every job in the sector, and ultimately creating a career pathway for every sport and physical activity professional. CIMSPA now appeals to public, private and third sectors and has substantially expanded its products and services to offer more CPD opportunities than ever before, career mapping software to record learning and chart personal professional development, and an e-learning system that spans an entire spectrum of robust and relevant training from core regulatory learning to management and leadership. David leaves CIMSPA as the institute enjoys strong membership and an employer partner scheme that is growing exponentially. "Under David's watch, CIMSPA has changed beyond all recognition and I'd like to thank him, on behalf of the sector, for all his hard work. But the work doesn't stop here. To continue to attract investment in the sector we need employers to take a place at the table and deliver the workforce development plans," says Tara Dillon, CEO of CIMSPA. CIMSPA is currently undergoing a full governance review led by Anthony Collins Solicitors. This Governance review is consulting broadly across the sector, taking in views from stakeholders as diverse as the Royal College of Physicians, leading employers, Sport England, ukactive and individual CIMSPA members. The review, due to conclude in September 2016, aims to create a governance structure able to realise the ambitions set out for CIMSPA by DCMS in the Sporting Futures Strategy. It will conclude on a new process for the recruitment of the next permanent Chair of CIMSPA. Interim duties as Chair will be taken over by current CIMSPA Board Member Andy Reed (OBE). As director of The Sports Think Tank and a former MP for Loughborough for 13 years, Andy has strong links with government and Sport England. "It is critical that CIMSPA quickly delivers the integrity and quality of governance that can help it to realise the ambitions set out for it in Sporting Futures. This will require greater levels of employer and individual member engagement in the leadership of our sector's chartered body. I look forward to supporting Tara and working with key stakeholders such as Sport England, UK Sport, the Sport and Recreation Alliance and ukactive to make that happen. My initial dual focus will be the completion of the governance review and ensuring that CIMSPA receives the financial backing it needs to deliver on Sporting Futures so it can get on with the job. I would also like to thank David and will work closely with him over these next few months to maintain continuity.

Tags: Cimspa

Reed Launches CSP Review for DCMS

Posted: Tue, 23 Aug 2016 09:27

As Sports Think Tank Director Andy Reed OBE was asked by the Sports Minister Tracey Crouch MP in the Summer of 2016 to carry out an appraisal of the CSPs as outlined in the #SportingFutures strategy.

The Report attached was delivered to the Minister at DCMS on 11th August 2016 and published here and on the Sport England website. (

This Report highlights the need for greater consistency of service delivery, accountability and transparency for Sport England investment in the CSP network. It calls for a new 'Core Purpose and specification' for CSPs and for this to be made widely known and available. The CSPs will continue to play an important role alongside other partners in the delivery of the Sport England and DCMS strategies.

Tags: CSP, CSP review, CSPN, sport England

Email Services Down

Posted: Tue, 09 Aug 2016 08:27

Please accept my apologies if you are receiving a bounced email message from me. I am afraid my Andyreed email address has not been working since the weekend and I won't receive your email. I am working with my provider to sort out the problem as quickly as possible.
Thanks for your patience. Most friends and colleagues will be aware of my alternative email addresses or text me direct.


Andy Reed

Tags: Email, phonecoop

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