Blog & News from SajeImpact

18 Weeks and Counting

18 Weeks and Counting

I will be 55 in just 18 weeks time. For me life will be able to take another step into the next season in my life.

When this happens I am hoping to make greater use of this site for my musings on life and the world around! I have one big interview in May which might put these plans back a little bit (about 4 years) but either way there will be more time for travel and writing.

Stay tuned.


Seasons in Life - The Next one for Andy and Saje Impact

There are seasons to life I believe. Well it certainly feels like that as I start September 201Changes in 2018!8.

A number of Sport Board positions come to their natural end after several years of voluntary service - The Sport & Recreation Alliance , Special Olympic and CIMSPA . I want to thank everybody who has helped and supported me during the last 8 years since leaving Parliament (losing the election!) and welcoming me into the world of sport.

It has been another fascinating learning curve working with a sector I have passion for and trying to bring a fresh perspective and influence practise and policy. I will continue to do this but in different ways over the next 'season', mainly through The Sports Think Tank and through SAJEIMPACT LTD where I have generated a series of partnerships to bring the best people I have worked with to the sector - like David Slemen Sport:80 Services Limited . As always Loughborough University Loughborough University London will play a large part of what I do.

I will announce a few new NED positions too over the coming weeks.

I have always had a passion for my home county so I will be doing more economic growth work in Leicestershire through the LLEP too

Here is to the new season. Even if that includes retiring formally from Birstall RFC!

SAPCA to Work with Saje Impact

Posted: Mon, 11 Jan 2016 10:39

SAPCA to Work with Saje Impact

SAPCA to Work with Saje Impact

SAPCA (The Sports and Play Construction Association ) is the latest organisation to start working with Saje Impact as it looks to raise its profile and marketing offer to its members by engaging with its external stakeholders.

SAPCA – the trade association that represents businesses committed to raising the quality standards of all sports, physical activity, recreation and play facilities that are designed, built and maintained across the UK.

They help funders, owners, operators and users avoid the hoops, hurdles and high jumps of sport facility funding, construction, management and development.

With over 250 corporate members all have a direct involvement in the development of sports and play facilities – from contractors, manufacturers and suppliers to consultants, test laboratories, sports governing bodies and related organisations.

Andy Reed said "Our sports sector is so wide and varied and sometimes some important elements get left out of decision making and funding. Sports Businesses make a great contribution to the sector and to the British economy and I am looking forward to working with SAPCA in raising the standards of construction in the sector as policy increasingly understands the needs for greater and modern facilities as part of the good sports mix for consumers. I am also keen to help the sector innovate around new technology and the integration of new ideas

With the Governments new sports strategy and a great focus from NGBs on facilities this is a good time for a better partnership in the sector with SAPCA.

Tags: DCMS, Funding, SAPCA, Sport England, construction, sport

Happy New Year from SajeImpact

Posted: Tue, 05 Jan 2016 08:51

Happy New Year from SajeImpact

Happy New Year from SajeImpact

An update from me first posted on LinkedIn

I don't really do New Year resolutions. I'm not really convinced by a single date in the calendar being used to create a new lifestyle. I do though regard myself as a sponge – learning and discovering new things all the time that I want to embed into the life I want to create for myself and for others around me. However, this year a number of changes have taken place that meant December was a time to naturally reflect on how different 2016 might look compared to 2015.
My top 3 changes have been the move from Chairing the Sport and Recreation Alliance for the last 5 years. For a part-time voluntary role it has certainly dominated much of my work/life over that period. There is a separate reflection needed on everything I have learned during this time & I am certainly starting to capture my thoughts about the time at the Alliance. Hopefully it is a positive contribution and I think I can honestly say the SRA is in a better place than when I arrived. I am not disappearing completely as I will still serve on the Board leading on Policy matters and putting my energy into the Sports Think Tank instead.
Secondly the 2015 Rugby World Cup had been part of my life since I was part of the government that helped the RFU bid and win the contest to host the tournament in 2007. Post parliamentary life I had been involved through the engage2015, the area legacy group in the region, through my club, through LRS and the Leicester based games as well as through the SRA and our strong links with the RFU, as well as the Parliamentary Rugby World Cup which took place in Rugby and Richmond the week before the other one kicked off! It didn't seem four years since we sat in Auckland accepting the challenge of delivering a tournament of 300 players from around the world.
Finally a number of client changes and additions at Saje Impact, G&G and the emergence of the Sport Impact Fund supported by the new Government Sports strategy means there is much to do to build up my business interests.

In addition to these changes I had also promised myself at the Party conference season that I would stop blogging about the new direction of the Labour party under the leadership of Corbyn, and the hard left who hang around him. I was finding it hard to have many positive things to say and I have always been a team player and one likely to build consensus in the party. I had never joined any 'faction' and tried to avoid labels. I found my posts were negative and energy sapping dealing with the Corbyinite trolling of any sensible observation that this might just turn out to be an electoral disaster. I vowed in October to take a rest and reflect on next steps. Now we have seen out 2015 I do think it is time to re-engage in the debate about the future direction of the party as I think it is now even worse than when I made my last observations. The tight grip of the new (re-treads from the Livingstone/ McDonnell GLC days) politics is steadily taking hold of the party machinery and stifling debate. Anything seen as critical and everybody is dismissed as a Red Tory and told to get lost from the Party we have served for over 30 years. So on behalf of the people who care about the party becoming an election winning force again must stay and make the case. I know so many who now feel voiceless because of the level of intimidation that I hope to share stories and help others speak up rather than just focus on my own thoughts. I will still blog at (
So over the coming days I will unpack some thoughts on my usual eclectic mix of sport, politics and faith issues as well as the new areas of my clients and businesses and the new focus of much of my voluntary time. Much of this will still be done on social media andyjreed_obe and facebook/ andyreed
New work in 2016 will include EPpartners, CiS, ASA, SAPCA, London Sport, Sporting equals, Loughborough University Institute for Sports Business, Loughborough University Business School, and the University Physical activity and Public Health Research Group. There are a few new clients on the horizon where details just need to be finalised. Details will be announced at during January 2016
I am also excited by the work we are starting to generate through GreenandGold – a genuine ethical sports agency delivering social good through sport. (
Finally, the work of the Sports Think Tank will start to take off in 2016 now I have more time to dedicate to our work (
In my voluntary capacity I will be setting out some objectives for the roles I have with a number of organisations. I am happy to serve on so many Boards because I can make a specific contribution to each. I will do some longer blogs about each of these over January – Leicestershire & Rutland Sport (chair), the Sport & Recreation Alliance, World Vision UK, British Basketball League Foundation, Leicestershire Enterprise Partnership (Llep), Special Olympics, Sports Chaplaincy UK and CIMSPA. I will set out what I hope where I can help or at least make a positive contribution with each. It is also probably a year to reflect and decide if it is time to move on to new challenges and let new blood take my place.
So whilst there are no specific new Year resolutions there is certainly a fresh new look and feel to 2016 from us here at SajeImpact and an exciting year ahead.

Tags: 2016, Sajeimpact

See You in 2016!

Posted: Wed, 23 Dec 2015 11:44

See You in 2016!

See You in 2016!

We want to wish all our friends, supporters, & colleagues a Merry Christmas and a Happy New year as the office closes for for 2015.

It has been an amazing year with the Rugby World Cup at the centre of so much of our work focus – it now seems strange it has moved on and the focus turns to Japan in 2019.

Life will be different in 2016 as there will be a slight refocus on some new projects which we will outline in the new year. But for now we hope everybody has a restful and peaceful Christmas break.

Best wishes from Saje Impact

Tags: Christmas, Sajeimpact

Reed Presents 'Outstanding Sporting Performance' Award at SJA

Posted: Fri, 18 Dec 2015 18:16

Reed Presents 'Outstanding Sporting Performance' Award at SJA

Reed Presents 'Outstanding Sporting Performance' Award at SJA

Andy Reed presented the Pat Beresford Award at the high profile Sports Journalist Awards at the Connaught Rooms in London yesterday to the outstanding Dina Asher-Smith for her record breaking 100m in the summer.

The 2015 awards were announced at a gala ceremony in central London, sponsored by The National Lottery, and attended by nearly 400 celebrity guests from sport, politics and the media.

Andy said "It is always a pleasure to support the SJA Awards – presented by those who are perhaps closest to these athletes all year round. I was honoured this year to be asked to present an award an especially pleased it was for Dina. As a former sprinter (not even in her class for comparison clearly) it gave me special pleasure. It was even better because Dina and her mum Julie who I met before are such lovely grounded people who enjoy these awards and appreciate the recognition of the world class status she now has.

The Full list of winners:

The National Lottery Spirit of Sport Award: Katherine Grainger

SJA President's Award: New Zealand Men's Rugby

BT Sport JL Manning Award for services off the field of play: Andy Williamson (Football League)

SJA Committee Award: Alex Danson (Hockey)

SJA World Sport Achievement Award: Max Whitlock (Gymnastics)

SJA Bill McGowran Trophy for achievement in Paralympic sport: Ollie Hynd (Swimming); Jordanne Whiley (Tennis)

SJA Peter Wilson Trophy for international newcomer: Mark Wood (Cricket)

SJA Chairman's Award: Alec Stewart

SJA Pat Besford Award for outstanding performance of the year: Dina Asher Smith (Athletics)

Pictures from the SJA Awards:

Tags: Dina Asher-smith, Sja

SajeImpact - New tech start up set to transform sports industry, launches on CrowdCube

Posted: Tue, 01 Dec 2015 11:24

SajeImpact - New tech start up set to transform sports industry, launches on CrowdCube

SajeImpact - New tech start up set to transform sports industry, launches on CrowdCube

Openplay, which brings sports to your doorstep, has launched today on CrowdCube, the world's biggest crowdfunding platform and aims to raise £150,000.

OpenPlay revolutionises the sports playing experience by connecting players to venues and activities online. It helps people to easily find sports taking place nearby, while also acting as a marketing and booking tool for local venues and activity providers. It also enables users to find other sports players in their area.

Currently, there are more than 15 million people who play sport at least once a month spending more than £3.6 billion a year across the UK. However, consumers face the frustration of out-of-date noticeboards, convoluted websites and telephone answer messages, just to book their favourite space. In addition, sports facilities across the country sit idle and many face closure unless they can bring in new revenue streams or can increase their usage. With OpenPlay, consumers can now just go to one website to find and book venues and activities.

In February, the company will also launch a new mobile app, which will improve the consumer experience. It will enable consumers to find and book sports facilities, join activities and recruit other players in less than 60 seconds. Users simply download the app or log on to the OpenPlay website, and in just three clicks will find listings of venues, leagues, clubs and activities taking place around them.

For venues and activity providers, the new app means that they can take and manage bookings on the go, via their mobile phones. This helps make sport much more impulsive and ad-hoc to suit changing consumer lifestyles. Time and economic constraints mean that they are moving away from traditional membership models and prefer flexibility of pay as you play.

Sam Parton, Founder of OpenPlay said:

"The sports industry has been dragging its feet when it comes to adapting to the digital revolution which is already transforming many other consumer facing businesses, like retail and personal finance. Currently, to book a game of tennis or join a football match, people have to spend hours calling around and even that often proves futile. OpenPlay revolutionises this experience by making it possible to find and book any sport taking place nearby online or via your mobile. It also helps venues and activity providers to attract and retain new customers. It's a win-win for all stakeholders, whether the local sports player, venue or sports bodies trying to get more people playing.

With the new funding, it will boost the customer experience by making it faster to play sports, find other players and teams and effectively create a new online, localised sports community.

For anyone interested in investing in OpenPlay, please go to

The OpenPlay website can be found at

For further information about OpenPlay, please contact Sam Parton (CEO) on 0203 816 0404 or email sam (at)

Tags: Apps, Booking Online, Sport, Tech

Andy Reed Speaks at LondonSport Conference

Posted: Thu, 26 Nov 2015 11:33

Andy Reed Speaks at LondonSport Conference

Andy Reed Speaks at LondonSport Conference

Andy Reed was a guest speaker at the LondonSport conference for Primary PE at Lords yesterday.

Andy was speaking to delegates about the government comprehensive spending review and its impact on sport.

Andy said "The Chancellor sat down at about 2pm and I needed to brief the conference by 3.30 on what it all meant for our sector. Fortunately some of the news was better than expected for sport in the DCMS announcement and hopefully for school sport.

"However, I was very cautious about the implications in the cuts announced in Public Health and in local government where leisure and tackling obesity are large beneficiaries of their budgets"

Tags: CSR, london sport, pe, primary premium, sport

Reed joins Panel at LiFT

Posted: Wed, 25 Nov 2015 11:42

Reed joins Panel at LiFT

Reed joins Panel at LiFT

Andy Reed joined the panel for the latest LiFT event in London on Tuesday evening.

The LiFT is a programme of networking events that enhances interaction and dialog between the innovators, investors, business leaders and sports/fitness organisations that are shaping the industry.

Currently held in London once a quarter, The LiFT is produced by the team at Racefully, and supported by friends and partners includingCrowdshed and The Raine Group.

Andy said "I have been meeting the founders of this great network over the last year or so..and just love the spirit of a group of creative people with some great business ideas but wit a passion to make a difference in the sport and physical activity space. It was great to share a different perspective from a policy point of view and to learn so much from the entrepreneurs in the room."

For more details –

Tags: Lift, London, Sports Tech, Sports Think Tank

Celebrations and Challenges Ahead for Sport

Posted: Tue, 10 Nov 2015 12:03

Celebrations and Challenges Ahead for Sport

Celebrations and Challenges Ahead for Sport


It has been a bit of a topsy turvy sort of week for us at SajeImpact as we have been able to celebrate what is best about sport, feel the challenges ahead as the landscape changes and partnerships are strained and then see the global integrity of sports governance crumble one again in the media spotlight.

I started the week with 3 days at the Sport and Recreation Alliance Leadership convention – and this year it was certainly about learning about leadership from outside the sector as much as from within. I have always been a great advocate of learning new lessons so this was a great 3 days mixing with so many sports friends.

on the evening of the 4th November I attended the IoG awards ceremony. I have to admit to having visions of a hundred people in a room and a few trophies. It was none of that. Every time I think I start to fully appreciate the size and extent of the sports sector I am blown away by another hidden gem. There were 650 people all quite rightly proud of the progress we have made in creating playing surfaces for our sports to take place. It was great that the first winners were Leicester City FC. The ground has been amazing and looked great for the RWC games played there in October.

I spent a day trying to extend the collaboration across the sector by attending the UKActive Summit. I have blogged over at about the unhelpful language – trying to squeeze out the word sport and claiming sport was dead. I think we are all in this together and creating artificial and unnecessary divisions are unhelpful.

Friday saw me at WorldVision Boards in London and a day rounded off by attending the Sky Sports Sportswoman of the Year #SWOTY at the Sky Studios. A little like attending the BEDSA awards, it is a useful reminder to be in the minority at such events. There was so much to celebrate for women in sport this year – but as the Women in Sport Trophy Women report launched that morning showed there is also a long way to go.

This week has seen the launch of #GetYourKitOn campaign through the Sport and Recreation Alliance, as the reality of the CSR cuts likely to hit sport on the 25th November CSR announcement loom large. A range of media interviews and briefing have kept me busy!

Of course we launched the grass roots campaign on the same day as WADA launched its report into systemic drug cheating in Russia and corruption in the IAAF. Not a great backdrop!

Clients have the benefit of the wide range of issues and partnerships I am involved with. Why not have a coffee to see what Saje Impact could do for you?

Tags: #getyourkiton, SRA, SWOTY, UkActive, Women in sport, sport

Rugby The Winner

Posted: Sun, 01 Nov 2015 19:11

Rugby The Winner

Rugby The Winner

As the Rugby World Cup came to an end with a fantastic display form the All Blacks to retain the trophy there was universal acclaim that this had been the best World Cup.

"To make sure the excitement of the RWC is not lost there will be new initiatives and renewed vigour and promotion of the game. Having played for over 35 years my time on the pitch is coming to a close soon and I will be doing even more off the pitch to promote the game. More importantly I believe there are greater opportunities to use our game for social good – changing and improving people's lives through the power of sport, and particularly rugby."

Andy reed said "At Saje Impact we have been lucky to work in and around rugby for a long time from grass roots to national initiatives. As some projects draw to a close as the Rugby World Cup moves on to Japan in 2019 we will be using our time to go deeper into using rugby."

"Already we are involved with my own local club Birstall RFC where there may be exciting plans ahead, with the Area Legacy Group and the projects we have funded, through to helping the Leicester Tigers Foundation. I will be working more with Wasps Foundation work and the British Asian Rugby Association and the Asian Sports Foundation as we try to widen the base of the game in multi cultural Cities like Leicester, Nottingham and across the West Midlands."

"There are many great rugby charities doing great work and in particular I have been happy to help School of Hard Knocks and will get more deeply involved with a new role in the new year. I am working on the concept of the Sport Impact Fund primarily to help great innovations and charities to scale the work they do. I continue to support Premier Rugby and the community work they do not just at Leicester but across the 12 clubs & especially the Hitz Programme and Urban Rugby ideas.

I will remain very much involved in the Parliamentary Rugby Group and Team by helping it achieve its aims of promoting rugby and raising money for good rugby charities – like those supported by the RFU Try for Change. The Parliamentary World Cup in Japan in 2019 seems a very attractive proposition to be my last as a player?

"Through our partnership @GandGtweets we have help deliver the 'Fanzone' experience in Rugby and a seven week programme of events. We hope to build on te experience and continue to develop the 'Rugby' brand as well as take the lessons we learned to other major events. Sports events don't have to all be about the usual food and drink as we managed to demonstrate. we also hope to announce a new link with a rugby charity soon. "

"Through the NED role I have with EPpartners we will certainly be increasing our profile in the game as well as expanding through football and into the wider sports network. But both David Slemen and I are steeped in rugby culture and we know clubs and organisations want to deal with people who reflect those values. We certainly hope so.

"After chairing for the last couple of years I am also hoping the Churches across the UK will want to continue to be involved in connecting with rugby in so many different ways.. from chaplaincy to running #o2Touch!

"I am sure I have missed some of the things that we are likely to be doing in 2016 – but we are really looking forward to doing more rugby!

Tags: Rugby, Rugby World Cup, Sohk, Tigers Foundation, Wasps

Teaming up with NumbersforGood

Posted: Thu, 29 Oct 2015 11:57

Teaming up with NumbersforGood

Teaming up with NumbersforGood

Andy Reed is teaming up with Numbersforgood to co-create an Impact fund for sports that create a social good.

The Sport Impact Fund will be created to help fund sports bodies and charities social impact work. It creates an investment in sport for social good.

"We are delighted to be working with NumbersforGood who have a wealth of experience in this field. This is an exciting opportunity for all parties and we know already there is great interest and demand for this type of funding for the sector.

"There is greater need for different funding models as we move forward into 2016 for sport. The environment is changing and sports bodies need help to steer and navigate through this new world. Teaming up sports expertise with Social Impact financial expertise we can co create something very special.

Tags: Social Impact, Sport

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