Blog & News from SajeImpact

18 Weeks and Counting

18 Weeks and Counting

I will be 55 in just 18 weeks time. For me life will be able to take another step into the next season in my life.

When this happens I am hoping to make greater use of this site for my musings on life and the world around! I have one big interview in May which might put these plans back a little bit (about 4 years) but either way there will be more time for travel and writing.

Stay tuned.

Andy


Seasons in Life - The Next one for Andy and Saje Impact

There are seasons to life I believe. Well it certainly feels like that as I start September 201Changes in 2018!8.


A number of Sport Board positions come to their natural end after several years of voluntary service - The Sport & Recreation Alliance , Special Olympic and CIMSPA . I want to thank everybody who has helped and supported me during the last 8 years since leaving Parliament (losing the election!) and welcoming me into the world of sport.

It has been another fascinating learning curve working with a sector I have passion for and trying to bring a fresh perspective and influence practise and policy. I will continue to do this but in different ways over the next 'season', mainly through The Sports Think Tank and through SAJEIMPACT LTD where I have generated a series of partnerships to bring the best people I have worked with to the sector - like David Slemen Sport:80 Services Limited . As always Loughborough University Loughborough University London will play a large part of what I do.

I will announce a few new NED positions too over the coming weeks.

I have always had a passion for my home county so I will be doing more economic growth work in Leicestershire through the LLEP too

Here is to the new season. Even if that includes retiring formally from Birstall RFC!
hashtag#sports

Sporting Equals & BEDSA 2016

Posted: Tue, 25 Aug 2015 10:37

Sporting Equals & BEDSA 2016

Sporting Equals & BEDSA 2016

We need to be taking the under representation of the BME community in sport with the same vigour, enthusiasm and budget as the #thisgirlcan campaign. That;s why we are delighted to be adding Sporting Equals to our base of organisations we work alongside.

Andy said "It is vital that the insight around the participation levels of the BME community is understood and more importantly that the tools to tackle this problem are put in the hands of sports organisations across the country."

"We have been working with Sporting Equals for some time and we are really pleased to formalise this approach as we are deeply committed to issues of equality in sport. Already we have been working with BARA in rugby and will be announcing further work with the Asian Sports Trust in due course. We have proved with our BARA work in Leicester as part of the Rugby World Cup that there is an appetite for Asian participation, and all too often it is about breaking down perception and cultural barriers.

We attended the BEDSA last year and we are looking forward to being there again in 2016. We will be doing what we can to promote the awards and have some great sponsorship opportunities related to the event. If you are interested in showcasing your work and showing a commitment to work with the BME community please do get in touch.

Tags: BAME, BEDSA, sport, sporting equals

Reed Joins Llep Board

Posted: Fri, 14 Aug 2015 09:56

Reed Joins Llep Board

Reed Joins Llep Board

Andy Reed OBE is one of two new leading business leaders in Leicestershire to be appointed to the Llep Board.

Andy said "I have always been interested and committed to the economy in Leicestershire. My first roles at work were in economic regeneration and development. When I was a Councillor my first choice was to Chair the Economic Development Committee at Charnwood Borough Council. It is always vital that we get an economy that works for everybody in the County and that has driven me throughout my work and political life.

"I am delighted to be joining the Board of the Llep at this important time. I hope to bring some new perspectives on some aspects of the future work – including looking at the economic impact of sport and what more can be done to improve the health & wellbeing of our workforce. I am equally passionate about growing enterprise and encouraging start-ups across the County. I have been working with a number of innovative tech start ups and I love to see passion turned into thriving businesses.

"I love the City and County and have been a passionate advocate whatever role I have taken. We should be proud of our wonderful County and what is on offer, but at the same time be equally ambitious that we tackle the issues of low pay, inequality and low productivity so that we improve the lives of everybody. Hopefully my experience of working across Public/private and 3rd sector partnerships will help improve the impact on the local economy. "

Tags: Economy, Leicester, Leicestershire, Llep

A New Sports Challenge?

Posted: Fri, 14 Aug 2015 09:49

A New Sports Challenge?

A New Sports Challenge?

I am afraid I am coming to one of the many stages in life that sports people find difficult to navigate – the prospect of playing the sport they love regularly. I am fortunate that I have not been seriously injured and forced to stop before a career has begun, but at the age of fifty playing rugby weekly will need to come to an end. In fact for most people playing rugby regularly ends in mid thirties, so I have to be thankful I have managed to squeeze 15 years more than my body really wanted.

In this life stages of a sporty person, these transition points happen for different reasons and at different times for all of us that are active. Many people just drift, just as I suppose I did when I had to stop playing volleyball because of the change in lifestyle when I became an MP mainly based in London mots weekdays. It killed mid week sports team involvement.

Now as I contemplate finishing playing regular rugby I need to find an alternative and Intend to be a bit of a mystery consumer during my attempts to shift my emphasis. Clearly I would love rugby to continue to be part of the mix so I have discovered the joys of Touch Rugby over the last 2 years. I intend to use this as my main new sports where it is played – but it seems mainly during the summer months. I do play badminton with my son and I have played a little beach volleyball again recently which gave me the taste for taking this up – apart from not being able to leave the ground being a little disadvantage when up at the net!

So I have a set of criteria which make it difficult and hopefully symptomatic of the challenge facing the sector as a whole.

I want something which:-
Gives me the same team spirit as rugby
Gives me flexibility – I can't train at a regular point in the week
I can't commit to play regularly
I am 50+ so to be honest want vets or masters
Geographically needs to be close and easy to access
I prefer ball sports, running.
I don't like swimming
I get cycling and will look into this… Without it being competitive
Is cheap
Doesn't require great travel and time from family
In fact the family should be welcome…

So here goes, During 2015/16 I will be trying some new sports and reposting my experiences. Was it what I was looking for, was it accessible, was it friendly, was it a good consumer experience. If I can't find something & fit it, it will be little wonder that other people struggle. Here goes

Tags: NGB, Sport, physical activity

Social Media Campaign Launched to Capture Rugby World Cup Legacy

Posted: Sat, 25 Jul 2015 12:35

Social Media Campaign Launched to Capture Rugby World Cup Legacy

Social Media Campaign Launched to Capture Rugby World Cup Legacy

A social media campaign has been launched today in the RFUs 'Area 4' to promote a Legacy Innovation Fund made available in the region.

Thanks to a partners programme of local rugby supporting companies grants have been made available across Area 4 to fund innovative ways to retain players and grow the reach of the game and to make it sustainable for future generations of players.

The Activation and Legacy Group for RFU Area 4, comprises Notts, Lincs & Derbyshire, Leicestershire, Warwickshire, the Eastern Counties and East Midlands.

Andy Reed said "We want to capture the breadth of activity across Area 4 made possible by these grants and the plans clubs have to grow the game whilst the attention of the nation is on rugby from September to the end of October.

We want to capture images, video and stories on Facebook, twitter and Instagram all using the hashtag #area4legacy We want clubs, foundations, coaches and players in the area to tell their story of the RWC and their legacy plans. We want to see it from the grassroots up. We want to know what your rugby world cup experience is!

facebook : https://www.facebook.com/area4legacy

twitter @area4legacy

Instagram: area4legacyy

We look forward to the legacy being brought to life by your experiences!

Tags: Area4 Legacy, Rugby, Rwc

The Future for Rugby.

Posted: Tue, 21 Jul 2015 13:56

The Future for Rugby.

The Future for Rugby.

Rugby Blog – thinking about future:

As the start of the Rugby World Cup draws nearer and formal training starts in earnest for my last full season of rugby at Birstall RFC I am preparing myself for a joining a panel of experts on the future of rugby at this Brighton University conference in early September.

So this post is not my thoughts on the future of the game; it is more a list of questions I am asking myself in preparation for the conference by asking you; friends and colleagues who know, love and want to see our game flourish.

But by 2030 what will our sport look like and what do we need to do to preserve the game? The scope of my thoughts are quite far reaching. I am really interested to know what you think about the elite & international game as well as how we create social family clubs. I want to know about the commercial viability of professional club rugby as well as about the steps we are taking to protect youngsters from concussion. How will we deal with equity – will we be able to grow the womens game, disability sports and genuinely break out into every community in our country.

I write this today after another legacy group meeting and my experience of working and thinking about legacy from the RWC as well as being challenged by my other work at the moment making all sports 'Fit for the Future'.

We have been fortunate in the 'Area 4 Legacy Board' that we have generated a fund from business sponsors in the area to back a series of projects that use innovative ideas and can demonstrate their sustainability. We are looking for the best projects to fund to show that clubs, foundations, CBs, and others recognise the challenges facing all sports and rugby specifically in remaining relevant for the 21st century. We see this as an innovation fund to secure the future of the game in a fast changing world.

So some questions. What is happening at your club. How many teams did you used to out out ; how many now? What innovations have you introduced to welcome new groups of players. What adaptations to the timing and frequency of training and the number of games have you put in place. How do you communicate with your players. How do you (plan) to communicate with non players. Do you know who your target audience is and where they are? How do you segment and market to your local community? What do you offer as club to somebody interested in rugby; is it just 15 a side men and juniors. Do you have a women side, social sides, touch and sevens offers? Does it all happen at the club. If you were told that the pool of players wiling to play full contact rugby most weekends and training 1-2 times per week will diminish and disappear in the next 20 years what would you do to keep rugby alive? What other forms of rugby are available and would you be willing to deliver them?

What game is it that you are trying to preserve? The XV club game or anything that resembles rugby – 7s, Touch, senior touch. What innovations on variants of the game would you welcome?


How inclusive is your club really? Do you know where you draw your players from – socially as well as geographically and does this diminish your pool of players as your area changes over the next 15 years?

These are a series of questions I can see most clubs applying for our innovation fund have not thought about and quite understandably. Club volunteers are here to help their club and the game they love and understand. Growing a a different type of game and offer is something hard to graft onto our existing structures. I have also been struck by the inability of various parts of our structure to get out of their Silos and only seeing things from a narrow perspective. We need to let innovation and creativity into the game if it is to expand surely? No single body will have all the answers. That's why I would love to hear from clubs, rugby players, non rugby players, spectators and volunteers (and families of rugby nuts!)

Tags: Rugby

New Sports Policy Imminent?

Posted: Mon, 20 Jul 2015 10:06

New Sports Policy Imminent?

New Sports Policy Imminent

For those of us interested in sports policy it is an exciting time! With the imminent publication of a Green Paper from the new Sports Minister Tracey Crouch MP.

For those of us who lived through the publication of the last attempt at a strategy – Game Plan at the turn of the century we understand just how much the landscape has changed since then. As I sit here preparing a lecture for a Sports Summer School at Loughborough University this week I realise how much has changed since I delivered a similar talk in Paris in March! The digital world and the expectations of Gen Y are altering the way we do and interact with sport in this country. You will see from my previous blog over the weekend what impact I believe these advances will or could have on coaching and fitness instruction. Next week I want to look at changes in society as outlined in the Future Foundation reports for the YST, Sport and Recreation Alliance and Sport Wales.

So whilst I am really interested in the future – I am also interested in learning from the past.

"If you don't like change, you're going to like irrelevance even less"
General Eric Shinseki, former chief of staff for the US Army

Although my main focus remains preparing the sport, recreation, fitness & physical activity world for the changes that are taking place I have learned from some of our great sports administrators that is was ever thus!

In preparing a lecture earlier this year I got to read the Wolfenden Report from the 1960s (sad I know), but as you can see so many of the questions faced by the Committee then are similar to those we face today. As we get older we always think there was a golden age.. but take some time to read this historical perspective and see that in so many ways nothing has changed. Despite our human form being reliant on physical activity, play and recreation we don't seem to value this properly.

This week when the Green Paper is produced I will be setting out some thoughts and reflections here at SajeImpact and with colleagues at Dissident where we hope to help the sector understand what this means for them. I will also be posting and hopefully generating discussion at the Sports Think Tank. This is where our independent think tank comes into its own. Not dominated by any sector or interest we hope to present the government with the evidence of what works – free from vested interests!

Tags: Dcms, Sports Olicy, Tracy Crouch, Wolfenden

Will or When will Sports Tech Replace the Personal Fitness Coach?

Posted: Fri, 17 Jul 2015 20:11

Will or When will Sports Tech Replace the Personal Fitness Coach?

Will Sports Tech Replace the Personal Fitness Coach

At Saje Impact we have been increasingly working with clients helping the sport and fitness sector ready itself for the future – or "Fit for the Future" in terms of the work being done at the S&RA. We are working with the PAPHRG here at Loughborough University and with a few Tech Start-Ups who I hope to see competing with the likes of Strava and Nike! Our work at the Sports Think Tank is all about helping policy makers keep up with developments in the sector – and developments from outside which will impact on the way we all work in the future. The problem is 'the future' is starting to happen right now.

I have been talking for some time in lectures and keynotes about the impact of emerging tech, the Internet of Things and the changing nature of society all colliding in the next few years to completely alter our landscape. Of course I generally believe this to be the case but there is a lot more work to be done to show how and more importantly – when? With all tech revolutions those of us at the forefront believe the world is about to adopt our thinking in the 'near future'. To us this is always in the next 2-3 years. Of course it is all a bit slower than this in reality. But the early adopters are already getting there and whilst our ideas are not quite mainstream just yet the speed with which an idea or product becomes global is now much faster.

This morning I was challenged by friends on a twitter exchange about this new 'Move' Product. Have a look at the claims in their promo video: YouTube video

I love being updated and challenged by Maneesh Juneja about emerging tech and we are doing a lot of thinking about what this means for our sector together. His specialism is Digital Health Technology but the crossovers are enormous. It was lucky this week that the challenge about replacing personal tutors could be taken on by @adamadaniel – one of our great MBA students at Loughborough University and of course – A personal fitness instructor! You can see the exchange and decide for yourself where we got to a conclusion – or at least an acknowledgement of the arguments.

Whilst this product is just a further improvement on current batch of apps and movement bands it does seem to challenge even further the need for any human interaction if you believe the hype of the advert. The Move is branded as 'your personal fitness coach'. But how far can this be true?

There are plenty of us who have invested in a tracker of some kind and millions of us who have been using the Apps like Starva, Nike, MapmyRun, Bounts, etc. There are way too many to count now. The question for me is what has this replaced in my life? I still get my rugby coaching from a qualified personal/ team coach. We are a long way from them being replaced.

But with increasing personalisation I see this is where the challenge lies for coaching and instruction. I guess when I am in the gym I could ask for some personal input – but this is where for me the tech has been taking over. I generally don't see much interaction between staff and users in most gyms. More often it seems as though they are cleaning machines or doing tours and inductions. I am fortunate I know some of the team personally so I get to chat – but rarely about my programme or performance. Combined with the level of general advice and understanding I have – and now with a little bit of tech involved I am creating my own personal goals and measurement. I wear my Jawbone Up24. To be honest it doesn't really work as a fitness tracker for me. It certainly doesn't convey enough information. Just knowing my general sleep pattern and how many steps I have taken isn't really enough. I need far more to know if I have been working hard – never mind mere moderate activity!

Therefore, I have been quite excited by the MyZone belt I have received and the great encouragement I get from their CEO Dave Wright in our social connections via the App. I have found myself in a small social circle of fitness nuts – and I am trying to stay the pace. That for me works and importantly the Myzone is about my effort – measuring my heart rate accurately during exercise. (Dave writes a great blog about why wrist based heart monitors aren't really good enough yet). Of course having to remember to take and wear my belt every time I want to measure activity is an issue with my chaotic lifestyle.

So I still have personal coaching available but I am steadily choosing my programmes online, via apps and technology that give us instant feedback. There will be much more exciting developments to come from what I have seen in the Labs. Millions of us are doing the same. We sign up to do a marathon. Do we join the local athletics club and ask for coaching advice? No we download the app, pop in our earphones and get out running to our spotify running playlist. Of course this is not for everybody and we always need to segment our markets and customers – but from sheer numbers we can see the market is enormous.

But back to the main point. Is Maneesh right that this replacement of human coaching & fitness instruction is taking place right in front of our eyes and we just haven't spotted it yet. Or is Adam nearer the mark. Can we really do all of this increased activity without the personal touch, the feedback, the reassessment and readjustment of our programmes.?

Image result for c4 humans

For those of us who have been watching & enjoying 'Humans' on C4 are we sleepwalking into this Synth world where our technology has developed to the extent that the algorithms are making better judgements about us than our human trainer?

We may laugh and be slightly challenged by the programme or we could start to take seriously the number of functions – even coaching functions that a Synth based algorithm could replace. I don't think Adam will be out of a job just yet but the scale of growth in fitness and running won't all be led by people like Adam – but the robots I have on order for 2020?

Tags: Personal Trainer, Sports Tech, Twitter

ASA Launch Water safety initiative with RNLI

Posted: Thu, 16 Jul 2015 14:39

ASA Launch Water safety initiative with RNLI

ASA Launch Water safety initiative with RNLI

The ASA (Amateur Swimming Association) and the Royal National Lifeboat Institution (RNLI) have today (16 July) launched their open water safety initiative, Swim Safe 2015, as new research reveals that a fifth of children have got into difficulties in open water1.

The findings also show that while parents are becoming more aware of the dangers posed by swimming in seas and lakes, 26 per cent do not believe cold water would affect a child's swimming ability. This is despite RNLI warnings that swimming in temperatures below 15 degrees celsius can seriously affect your breathing and movement2.

Furthermore, nearly half (43 per cent) of parents wrongly believe that if their child can swim in a pool, they will be safe in the sea, and one in eight parents (9 per cent) admit they don't always supervise their children when they are in the sea or open water.

The statistics are released as the national governing body for swimming, the ASA, and the RNLI, the charity that saves lives at sea, launch their annual Swim Safe programme, which this year is also supported by British Olympic Open Water Swimming Medallist, Cassie Patten, and Swimming World Champion Mark Foster.

Now in its third year, the joint initiative gives young people aged between seven and 14-years-old the opportunity to learn about the differences between swimming in a pool and the challenges of swimming in an open water environment.

Jon Glenn, Head of Learn to Swim at the ASA, said: "Swimming in the sea or in lakes is great fun, especially when you are on your summer holidays, but it is also a lot different to swimming in a pool.

"Open water can be very unpredictable; even calm, shallow waters can quickly become dangerous, so it is essential that both children and parents know how to stay safe.

"The findings from our survey show that while many parents are very knowledgeable about the potential risks, there is still a lack of awareness about how water temperature can impact on a young person's swimming ability. The results also showed that parents don't always supervise their children, which is a particular worry.

"That's why as part of this year's Swim Safe programme we have also provided specific information to remind parents of the need to supervise their children while they are out swimming or playing in the water, and who to call on for help if required3."

Pip Hare, RNLI Coastal Safety Manager, said: "Combining the water safety knowledge of RNLI lifeguards with the expertise of ASA swimming teachers allows us to provide children with the skills and knowledge they need to keep safe in open water.

"We're lucky to have some fantastic stretches of coastline and beautiful inland waterways in and around the UK, and the summer holidays are a great time to explore them. However, we urge families to always swim at a lifeguarded area and remember that, although the weather may be hot, any stretch of open water can still be very cold.

"Cold water can quickly make you tired and short of breath while open water may often hold hidden hazards, so it's important to make sure that children are closely supervised when swimming."

Since Swim Safe launched in 2013, more than 6,000 children have taken part in the free programme. This year it has expanded to six locations, with space for up to 12,500 young people to participate and gain valuable open water safety advice and experience.

The sessions are run by experienced ASA teachers and RNLI Lifeguards. Debra Willison, an ASA Swim Safe teacher in Sandhaven, South Shields, said: "Swim Safe really does work. I met a couple whose son had taken part in a Swim Safe session last year. They told me that shortly afterwards they went on holiday abroad and the boy found himself out of his depth and got into difficulty.

"Although shaken, he remembered what he was taught by the Swim Safe teachers and managed to stay safe and call for help. This is absolutely what these sessions are all about and I'm incredibly proud to be part of such an important, life-saving initiative."

The free 40-minute sessions take place during the school summer holidays at Boscombe in Bournemouth, Brockhole in the Lake District, Bude Sea Pool in Cornwall, Sandhaven in South Shields, and for the first time this year, in Jersey and on the Isle of Man.

For more information about Swim Safe, including location and session times, people can visit www.swimming.org/swimsafe.

Tags: asa, swimming RNLI

Sport, Recreation & Physical Activity Agenda

Posted: Tue, 07 Jul 2015 20:44

Sport, Recreation & Physical Activity Agenda

This is another fascinating time to be involved in sports policy.

With the election victory for the Conservatives and the appointment of a new Sports Minister there was always the opportunity for some welcome changes in thought and direction. The tectonic plates of change were already happening across the sector but the appointment of Tracey allowed the Minister and DCMS an opportunity to think more strategically. From my discussions with officials and those 'close to the Minister' there was a real appetite to create a proper strategy recognising there had been a policy vacuum.

The move to create a Green Paper was helped by the release of some disappointing Active People Survey figures earlier in the month which gave some real impetus to getting out the first draft of a strategy before the Summer Recess. It is an ambitious target.

Added to this momentum was the 10th anniversary of London winning the 2012 games. Like many others I stood in Trafalgar Square when London was announced. I was delighted because Gareth Thomas MP and I had been working hard behind the scenes to convince the PM and cabinet to even support a bid. Winning the games felt like the end of a long journey. For many others of course it was just the start.

My attention turned to legacy as soon as we won. As somebody who was passionate about community and school sport I saw the Olympics as the opportunity to put sport centre stage of policy for a few years and drive home the agenda. All throughout the build up to 2012 I was a bit of a friendly critic of Ministers in the Commons for not really spending enough effort & time on Legacy. They didn't ignore it deliberately but as their pressure was deliver the games on time and on budget the issue of a genuine legacy was often and afterthought. Even LOCOG were very sure that legacy was not their issue. The biggest mistake that was made was not clearly defining in their on terms what legacy would look like and how it would be measured specifically. Without the test everybody has created their own version of legacy and decided it has largely failed.

In addition to all of this pressure the agenda around the debate on obesity has shifted an there is a greater recognition that inactivity and the lack of physical activity is a greater threat than simply looking at obesity in isolation. There is another blog just looking at this question. I fear that an over aggressive push FOR physical activity & the health agenda is deliberately trying to squeeze out the role for sport again using the APS figures to marginalise NGBs. This is a seperate but important debate as I feel strongly that our amatuer sporting infrastructure adds a great deal to the fabric of this country by its very existence – 150,000 clubs in communities all up and down the country led by 3.5m volunteers. I came across this 'thought police' attitue on the Physical Activity Commission. There were some around the table that suggested they wanted the word sport removed from the final report. Quite rightly there were sports bodies sitting around the table saying they couldn't agree to this. For me sport is important to 9 million people. Important enough to do it once a week. I know for many sport is a barrier but we should deal with this by finding avanues and words that help them access PA – not stop using the word sport. We know for many even the terms physical activity and exercise are blocks to getting active. What we need is a sensible approach to segmenting the population and working out what works for each group- not banning and squeezing out the terminology. From elite athletes to the most sedentary individuals.

So where does this leave us. Well if we combine all of the above issues with the great work being done by the SRA in Fit for the Future and the YST as part of Class of 2035 as well as some great thinking being done by CLOA and CIMSPA members about what is happening in the local authority leisure sector you can see the biggest delivery agent – local government – struggling to find its new role in the chaging landscape.

For me the biggest challenges are not just coming from funding and which agencies are best to deliver variations on the old models, but as the gym sector and private sector are finding everybody is having to innovate just to survive. The changing nature of society, gen X or Y and the advancement of technology are changing the landscape upon which we are operating. The digital natives are now our consumers and customers and members. They are no longer satisfied with the old offerings and ways of doing things.

So with all these things happening it is an exciting time to be involved. That's why I am throwing myself deeper into this world. Having joined CIMSPA Board I want to see our sector regard itself a worthy of Chartered status in the management of the sector. I want the SRA to lead on being an effective voice for making the case for Sport – as part of a physical activity agenda.

Thats also why I was delighted yesterday to launch the findings from our Sports Think Tank on the views of industry leaders. Guess what. They get it. They understand we need new thinking, new players, innovation and disruptors. So there are massive challenges but if we get this right we can tackle the inactivity timebomb by realising no single sector or organisation or company has all the answers. But together working collaboratively we might just save this generation and our sports and recreation landscape. By bickering and pretending we have all the answers we will fail them.

Tags: Olympics, S&RA, Sports Minister, Tracey Crouch MP, recreation, sport

Saje Impact to work with Loughborough University PHPHRG!

Posted: Tue, 23 Jun 2015 08:49

Saje Impact to work with Loughborough University PHPHRG!

Saje Impact to work with Loughborough University PHPHRG!

Saje Impact is delighted to announce that we will be working with Loughborough University Physical Activity & Public Health Research Group – adding further expertise to our increasing work on tackling the issue of inactivity and increasing physical activity and sport uptake.

Andy said "Increasingly the need for sport to understand the physical activity agenda has become important. Several reports launched just last week and this week highlight the campaigning we have been helping with for the last few years – we are a nation that is becoming less physically active. Just today the YST have launched details of their Class of 2035 Research.

So working with PAPHRG I hope to help sport, recreation and physical activity providers understand every aspect of their work and what actually works!

"I am also really pleased that the expertise covers wearable Tech and the psychological behaviours associated with active and sedentary behaviour. As much as people like me lecture on being physically active we need to understand the behaviours and drivers for exercise or even just moving more! being at the forefront of this work and helping our clients work with some of the best research in the world at brand leading Loughborough University is a fantastic opportunity."

"I am passionate about sport and it has its place. I want every child to have an experience in school to find a sport they may like. But I also recognise the social trends and it is not possible to compete with technology, scree time with the same old solutions. We need to think about new ways of making sport attractive and also acknowledging our traditional sports are not for everybody. We need to think of physical activity as part of our wider responsibilities from home to school and not just about PE. We need to re-build activity into our daily lives and Sport may need to recognise that its funded because it delivers the health, fitness and activity agenda.

Tags: Active, Exercise, Physical Activity, Sedentary, Sport

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