Blog & News from SajeImpact - Tags: Dissident

18 Weeks and Counting

18 Weeks and Counting

I will be 55 in just 18 weeks time. For me life will be able to take another step into the next season in my life.

When this happens I am hoping to make greater use of this site for my musings on life and the world around! I have one big interview in May which might put these plans back a little bit (about 4 years) but either way there will be more time for travel and writing.

Stay tuned.


Seasons in Life - The Next one for Andy and Saje Impact

There are seasons to life I believe. Well it certainly feels like that as I start September 201Changes in 2018!8.

A number of Sport Board positions come to their natural end after several years of voluntary service - The Sport & Recreation Alliance , Special Olympic and CIMSPA . I want to thank everybody who has helped and supported me during the last 8 years since leaving Parliament (losing the election!) and welcoming me into the world of sport.

It has been another fascinating learning curve working with a sector I have passion for and trying to bring a fresh perspective and influence practise and policy. I will continue to do this but in different ways over the next 'season', mainly through The Sports Think Tank and through SAJEIMPACT LTD where I have generated a series of partnerships to bring the best people I have worked with to the sector - like David Slemen Sport:80 Services Limited . As always Loughborough University Loughborough University London will play a large part of what I do.

I will announce a few new NED positions too over the coming weeks.

I have always had a passion for my home county so I will be doing more economic growth work in Leicestershire through the LLEP too

Here is to the new season. Even if that includes retiring formally from Birstall RFC!

Tags: Dissident

SajeImpact Signs Up with Dissident

Posted: Wed, 13 May 2015 23:16

SajeImpact Signs Up with Dissident

SajeImpact Signs Up with Dissident

Dissident, the integrated marketing communications consultancy, has signed an affiliate agreement with former MP, Andy Reed OBE, Parliamentary Private Secretary to the Department of Culture Media and Sport during the last Labour government and architect of the party's 2010 Sports Manifesto. Reed's other roles include Professor of Sport Policy & Development at Liverpool John Moores University and Chair of the Sport and Recreation Alliance. The agreement is intended to further develop Dissident's capabilities and connections within the sports, health and well-being sectors.

Dissident co-founder, Martin Thomas was formerly a non-executive director of Sport England and is currently on the board of Commonwealth Games England. His fellow co-founder, James Thellusson, has been a non-executive at The Sports Think Tank and has advised Premiership Rugby on its corporate and public affairs strategy for over a decade. In addition to Premiership Rugby, Dissident's clients include SportsCoach UK. The consultancy is also working with a number of sporting bodies on business strategy, brand planning and the adoption of new technology.

Talking about the thinking behind the agreement with Reed, James Thellusson described how: 'We think there are three big change drivers about to hit sports organisations and those corporations involved in sport: pressure on state sports funding, the greater use of new technology (especially social media) and the growing importance of delivering social outcomes through the power of grassroots sport. Andy's network and understanding both of Government and the sports and health agenda is a perfect foil for our own marketing and communications expertise and will help us and our clients navigate this changing world.'

Andy Reed, says that 'Whoever forms the next government, the pressure on national and local budgets will mean that national governing bodies will have to change strategy, prove better value and build more effective relationships to continue to gain funding. In addition, participation will cease to be the sole goal of sports based funding and this will create opportunities for corporations and corporate affairs leaders to make more of their sports based investments against political and social goals.'

Andy Reed OBE
Formerly the MP for Loughborough (between 1997-2010), Andy has a strong association with Sport Policy having served as a PPS to Sports Ministers and advisor to various Ministers and Sports bodies. He introduced the 10 Minute Rule Bill paving the way for the Treasury CASC scheme for Community and Amateur Clubs & was responsible to the Prime Minister for the Labour Party 2010 sports manifesto.
He now Chairs the Sport and Recreation Alliance – the umbrella body for the 320 National governing bodies and associations of sport as well as his local County Sports partnership. He also sits on the Boards of Special Olympics GB, British Basketball League Foundation and Sports Chaplaincy UK. He is also a Member of the RFU Rugby World Cup Legacy Group for his region.

In 2012 Andy was awarded the OBE for services to Sport and the Community in Leicestershire, after Chairing the 2012 Olympic Leicestershire Legacy Group.

In 2012 he helped launch the new International Sports Management MBA at Loughborough University Business School and teaches around the world on Sport Policy and development. He was made a visiting professor of Sport Policy and Development in 2014 at Liverpool John Moores University.

Dissident is a marketing communications consultancy that helps organisations and business leaders deal with a world in which the status quo is unsustainable, orthodox thinking is no longer sufficient and digital disruption demands new solutions.

Founded by award-winning advertising and communications experts Martin Thomas and James Thellusson -and supported by a wide network of fellow dissidents – the consultancy works with a range of private, public and third sector organisations on business and marketing strategy, digital and social media strategy, executive training, media and communications strategy and campaigning.

Tags: Dissident, Sajeimpact

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