Blog & News from SajeImpact - Tags: SRA

18 Weeks and Counting

18 Weeks and Counting

I will be 55 in just 18 weeks time. For me life will be able to take another step into the next season in my life.

When this happens I am hoping to make greater use of this site for my musings on life and the world around! I have one big interview in May which might put these plans back a little bit (about 4 years) but either way there will be more time for travel and writing.

Stay tuned.


Seasons in Life - The Next one for Andy and Saje Impact

There are seasons to life I believe. Well it certainly feels like that as I start September 201Changes in 2018!8.

A number of Sport Board positions come to their natural end after several years of voluntary service - The Sport & Recreation Alliance , Special Olympic and CIMSPA . I want to thank everybody who has helped and supported me during the last 8 years since leaving Parliament (losing the election!) and welcoming me into the world of sport.

It has been another fascinating learning curve working with a sector I have passion for and trying to bring a fresh perspective and influence practise and policy. I will continue to do this but in different ways over the next 'season', mainly through The Sports Think Tank and through SAJEIMPACT LTD where I have generated a series of partnerships to bring the best people I have worked with to the sector - like David Slemen Sport:80 Services Limited . As always Loughborough University Loughborough University London will play a large part of what I do.

I will announce a few new NED positions too over the coming weeks.

I have always had a passion for my home county so I will be doing more economic growth work in Leicestershire through the LLEP too

Here is to the new season. Even if that includes retiring formally from Birstall RFC!

Tags: SRA

Changes in 2018!

Posted: Sun, 07 Jan 2018 17:59

Changes in 2018!

I am not big on doing New Years Resolutions but this year I have realised much of what I do voluntarily will be changing in 2018.

When I left Parliament in 2010 (a polite way of saying 'when I lost my seat') I had developed a passion for Sport and Physical Activity policy during my time in DCMS and the Treasury Ministerial teams. It was therefore a simple decision when I was asked by some now good friends to volunteer some of my time on various sports Boards. At the start I was pleased to join the SRA and the ASA (now Swim England) for example. I Set up Saje Impact and the Sports Think Tank to make sure I could work in the area of sport too. Both of these ventures have grown and I have had some amazing clients over the last 7 years and the company continues to grow.

It feels like I have always been involved in sport but it has largely only been the last 7 years. I arrived this short time ago as a relative outsider – but have been made to feel welcome. I have hopefully both supported and challenged the sector to make it stronger. I had been involved as Chair of the East Midlands Sports Council and was sked by Sport England to Chair the Sports Volunteering network whilst I was still an MP.

However, Good governance in sport – now formally covered by the Sports Governance Code means my time is up. In 2018 I will have to step down as Chair of Leicestershire & Rutland Sport , The Sport And Recreation Alliance, & Special Olympics GB, for example.

It seems it was about 12 years ago that the Leicestershire CSP asked me to help by chairing their Shadow Board. It is suddenly 12 years later and quite rightly the Governance Code insists I should step down. Overall this is the right thing to do. However, I am personally disappointed to be leaving at such an important time and because ironically I will have more time over the next 2-3 years to dedicate to the role! But life moves on and I will commit more time to my role on the LLEP and joining up the Sports Economy in the County. This will combine two of my passions for sport end economic development which have been a large part of my working life prior to becoming an MP.

I won't be disappearing. I will be putting more time and energy into my new role as the Senior Independent Director at CIMSPA and as Chair of SAPCA . My LinkedIn profile will change – but now you know the reason there is nothing sinister happening over 2018!

I intend to be just as busy supporting the sector but in new ways.

As I have said I will give more time to CIMSPA, SAPCA and the Sport Think Tank. My work at SajeImpact means we have a bit of a busy 18 months ahead on two major developments as well as maintaining and growing our client base.

Perhaps in 2019 I will look again at what more I can do in the sector, and specifically to help join up the various bodies and individuals who want us to be unified and fighting together instead of against each other! But unlike 2010 when I rushed into everything I will be a little more strategic about my next steps… so thanks to all those who have already offered to fill my new found spare time. I am touched and will certainly be considering them all very seriously!

Keep in touch.

Best wishes for 2018


Tags: LRS, Physical Activity, SRA, Sport

The Role of Tech in Sports Policy

Posted: Fri, 13 May 2016 19:15

The Role of Tech in Sports Policy

The Role of Tech in Sports Policy

Andy Reed this week Blogged for the Sport and Recreation Alliance this week– Time to embrace the data.

As part of a series on tech for the S&RA during the build up to the annual SRA Summit at the Oval, the article looks at the love / hate relationship between technology and sport. The series is part of a longer programme – Fit for the Future in which the S&RA is helping its membership to adapt to the changing environment in which they operate.

Tags: Sra, Tech Sport Policy

Celebrations and Challenges Ahead for Sport

Posted: Tue, 10 Nov 2015 12:03

Celebrations and Challenges Ahead for Sport

Celebrations and Challenges Ahead for Sport


It has been a bit of a topsy turvy sort of week for us at SajeImpact as we have been able to celebrate what is best about sport, feel the challenges ahead as the landscape changes and partnerships are strained and then see the global integrity of sports governance crumble one again in the media spotlight.

I started the week with 3 days at the Sport and Recreation Alliance Leadership convention – and this year it was certainly about learning about leadership from outside the sector as much as from within. I have always been a great advocate of learning new lessons so this was a great 3 days mixing with so many sports friends.

on the evening of the 4th November I attended the IoG awards ceremony. I have to admit to having visions of a hundred people in a room and a few trophies. It was none of that. Every time I think I start to fully appreciate the size and extent of the sports sector I am blown away by another hidden gem. There were 650 people all quite rightly proud of the progress we have made in creating playing surfaces for our sports to take place. It was great that the first winners were Leicester City FC. The ground has been amazing and looked great for the RWC games played there in October.

I spent a day trying to extend the collaboration across the sector by attending the UKActive Summit. I have blogged over at about the unhelpful language – trying to squeeze out the word sport and claiming sport was dead. I think we are all in this together and creating artificial and unnecessary divisions are unhelpful.

Friday saw me at WorldVision Boards in London and a day rounded off by attending the Sky Sports Sportswoman of the Year #SWOTY at the Sky Studios. A little like attending the BEDSA awards, it is a useful reminder to be in the minority at such events. There was so much to celebrate for women in sport this year – but as the Women in Sport Trophy Women report launched that morning showed there is also a long way to go.

This week has seen the launch of #GetYourKitOn campaign through the Sport and Recreation Alliance, as the reality of the CSR cuts likely to hit sport on the 25th November CSR announcement loom large. A range of media interviews and briefing have kept me busy!

Of course we launched the grass roots campaign on the same day as WADA launched its report into systemic drug cheating in Russia and corruption in the IAAF. Not a great backdrop!

Clients have the benefit of the wide range of issues and partnerships I am involved with. Why not have a coffee to see what Saje Impact could do for you?

Tags: #getyourkiton, SRA, SWOTY, UkActive, Women in sport, sport

Leading Sport and Recreation through the next 80 Years

Posted: Sat, 20 Jun 2015 15:04

Leading Sport and Recreation through the next 80 Years

Leading Sport and Recreation through the next 80 Years

The Sport and Recreation Alliance is celebrating its 80th Birthday this year and we took time to celebrate this in the office this week.

As you can see from the 'Blog' below from our CEO Emma Boggis we have a great deal to be proud of in our time. As we come the AGM in July I wanted to add a few of my own very general thoughts about what I have tried to achieve in my short time as Chair.

"When I accidentally took over as Chair in 2011 the organisation was having a little identity crisis. The CCPR, as the Alliance was formally known, had been on the sports landscape for some time on its own – only accompanied by the BOA in delivering teams to the Olympics. If you get a chance to read the Jeffreys book on the history of sport in the UK you son come to realise that the rise of sports bodies and government interest is historically very recent. So by 2011 the other sports bodies on the landscape were competing for space and voice.

I also realise that whilst an organisation is right to celebrate its history and heritage it has to remain relevant for now and into the future. Many of the structures that underpin the SRA are also changing – as is the very nature of what sport and recreation in the 21st century looks like in a digital age. So I hope that our latest work "Fit for the Future" sums up what I have tried to do in my time. We have modernised our governance. We have recruited new leadership that reflects the values of the new strategy and organisation. Things that were fit for 70-90s no longer work in the changing sports environment. If we were to lead the sector in our Code of Good Governance then we had to live and breath this too. It means a skills based board to deliver the best for the sector – not a place to reward people for long service. There are better ways to do that.

However, I am also keen to make sure we keep our connections with the past. The wisdom of those who have served the CCPR and Alliance are useful reminders that Sports policy does tend to go around in circles! If you take a look at the work the CCPR was doing 80 , 50 or even 20 years ago many of the demands sound very familiar.

Finally for me the next phase of my work will be to create a simpler landscape where we have genuine collaborative leadership instead of the battle for voice and resources. Whilst I have served at the SRA I see my main work through the Sports Think Tank in the long term being a genuine neutral voice for all evidence based policy – regardless of who delivers or which agenda is being pursued. What is best for sport,PE and recreation and physical activity for all individuals is our driver – not the voice of the supply side!

I am delighted to have been serving the SRA during its 80th year. I look forward to serving another term on the Board. But I also look outside into the landscape hoping we remain relevant for another 80 by adapting and managing the innovation and changes that need to take place. No organisation deserves to exist just because it has in the past. But by being an effective voice and delivering a quality customer experience for our members I am sure we will be around in 2095 celebrating our 160th.



As the Alliance turns 80, its current Chief Executive, Emma Boggis, has looked back at the challenges facing the sector and nation at the time of its foundation back in 1935.

It is a great privilege to be leading an organisation that can trace its roots back over 80 years and reaching such a significant landmark offers the perfect opportunity to reflect a little on the achievements of the organisation since its formation back in June 1935 as well as look back at the challenges of the past compared to those we face today.

In 1936, a mere year into the Alliance's (or the CCRPT as it was then) existence, the British Medical Association published a report that detailed that 79% of the population between 14 and 40 took no form of regular physical exercise. In the last few weeks a similar report from the British Heart Foundation found that 44% of the population does no moderate form of physical exercise. Even 80 years apart, there is still work to be done to promote and raise a healthy, active nation.

To mark the 21st Birthday of the CCPR in 1956, HRH The Duke of Edinburgh, in his role as our President, delivered a televised message titled "Active Leisure" to the nation which was watched by an estimated 9.5 million people. In it he covered a range of topics and listed four main problems stopping the nation being active:

1. Lack of indoor and outdoor facilities
2. Lack of full-time and part-time coaches
3. Lack of knowledge of what people could do in their leisure time
4. How to get people started and to overcome the shyness of beginners

He then went on to address these problems with reference the role the CCPR was playing to help remedy them. Included in his comments were themes covering outdoor recreation, grassroots sport, movement and dance and international competition.

In his address His Royal Highness also said "All I am concerned about is that people should not be forced to do nothing because there is no opportunity for them to do something in their leisure time". I feel well placed to say that, with over 320 members of the Alliance representing a huge variety of sports and recreations, there has never been more choice for people to get active. But we also know that as a population we are increasingly time poor and face competing demands, so in order to provide the opportunity and access we all want to see, we collectively have to work harder than ever.

Similar challenges also remain around facilities, coaching and funding and we are continuing to work hard to ensure these issues are addressed through work like our five-step plan to a more active population and the consultation on developing a strategy for the outdoors.

As an organisation the Alliance has gone through inevitable periods of change over the last 80 years, from having numerous regional offices and three national centres, to becoming a centralised body. Throughout all these changes our core mission remains the same, to help the sector be the best it can be and, as a result, develop a physically active and ambitious nation.

When I spoke at an event last year not long after I was appointed as CEO, which focussed on increasing female representation on Boards, I said I was delighted not to be the first woman to lead the Alliance. Today I would invite you have a look at the development of the Alliance as penned by its founder, Phyllis Colson, back in 1956 as well the words from HRH The Duke of Edinburgh at the end of this piece. It provides a fascinating insight into the challenges facing the sector at the time and also inspires us – and I hope you – to keep striving to create a better future.

See more at:

Tags: CCPR, Recreation, SRA, Sport

CASC Changes Published

Posted: Tue, 31 Mar 2015 17:56

CASC Changes Published

CASC Changes Published

Thanks to the SRA for this update:-

HMRC has released its guidance on the upcoming changes to the Community Amateur Sports Club (CASC) Scheme. The changes are due to come into effect from 1 April 2015.

The Community Amateur Sports Club (CASC) Scheme was introduced in April 2002. It allows local amateur sports clubs to register with HM Revenue and Customs (HMRC) and benefit from a range of tax reliefs, including Gift Aid.

As of 1 April 2015 a number of changes will be made to the CASC scheme, there will also be an increase in the tax exemptions for property and trading income.

The changes

As a CASC you won't pay tax on:

trading profits if your turnover is less than £50,000 a year (£30,000 before 1 April 2015)
income of up to £30,000 a year from renting out property (£20,000 before 1 April 2015)

Income condition

There's no longer a limit on the amount of trading income you can earn from members. The new income condition means that CASCs can't earn more than £100,000 a year from:

  • trading with non-members
  • property income

Payments to players

CASCs can pay players as long as they don't pay more than £10,000 in total to all their players in a single year.

Membership costs

There are new limits on fees and costs associated with membership:

Fees can't be more than £31 a week (£1,612 a year)
If your club's costs associated with members are more than £10 a week you must provide help, for example a discount to reduce those costs to £10 a week for people who can't pay more.


Clubs can pay expenses for some matches and tours where players take part in and promote the club's sport.

At least 50% of a club's members must participate in sport at the club.

HM Revenue and Customs (HMRC) have published detailed guidance explaining how the new rules work. It's important that you read this to check whether your club meets the rules.

For clubs who comply with the new rules, there is no action that needs to be taken. For clubs that don't yet comply with the rules, the deadline set to become compliant is 1 April 2016.

For more information about CASC and the changes please contact our policy team.

You can also read the latest blog from Leigh Thompson, Policy Adviser at the Alliance on the matter.


The Great Outdoors

Posted: Wed, 11 Feb 2015 10:16

The Great Outdoors

The Great Outdoors

One of the best things about Chairing the Sport and Recreation Alliance has been to get to know and understand the interests of our 320 members who cover sport, outdoors recreation, water recreation, movement & dance, fitness and even mind games.

Yesterday we spent the day with 3 Ministers – DCMS, Health and DEFRA – all encouraging the Outdoor sector to work with government to create a coherent strategy for making even better use of our natural environment for increasing sport and physical activity participation. There was a wide range of partners and agencies all enthusing about the contribution our outdoor economy/ spaces make to our health & well being as well as being a £29bn a year economic driver (Reconomics report).

For those of us who play traditional team sports there is nothing quite like the buzz that comes from being a part of a team. However, I have come to appreciate even more the sense of wellbeing and the sheer physical activity benefits of the informal sector – much of it outdoors in our natural environment. The Reconomics Report sets this all out and the work that we have been doing with Sport England and the Outdoor Industries Association on the insight means we can take this a stage further over the coming years – integrating education, transport and a health strategy.

As always one of my concerns is to ensure accessibility for a wide range of socio-economic groups and questions yesterday to the Manager at Richmond park showed more thought needs to go into getting a wide r range of users from different backgrounds to enjoy the benefits of walking and cycling and enjoying multiple sports and activities in our great outdoors. But it can be done and I am looking forward to helping promote the case!

Tags: SRA, dcms, helen grant mp, reconomics

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