Blog & News from SajeImpact - Tags: Tech

18 Weeks and Counting

18 Weeks and Counting

I will be 55 in just 18 weeks time. For me life will be able to take another step into the next season in my life.

When this happens I am hoping to make greater use of this site for my musings on life and the world around! I have one big interview in May which might put these plans back a little bit (about 4 years) but either way there will be more time for travel and writing.

Stay tuned.


Seasons in Life - The Next one for Andy and Saje Impact

There are seasons to life I believe. Well it certainly feels like that as I start September 201Changes in 2018!8.

A number of Sport Board positions come to their natural end after several years of voluntary service - The Sport & Recreation Alliance , Special Olympic and CIMSPA . I want to thank everybody who has helped and supported me during the last 8 years since leaving Parliament (losing the election!) and welcoming me into the world of sport.

It has been another fascinating learning curve working with a sector I have passion for and trying to bring a fresh perspective and influence practise and policy. I will continue to do this but in different ways over the next 'season', mainly through The Sports Think Tank and through SAJEIMPACT LTD where I have generated a series of partnerships to bring the best people I have worked with to the sector - like David Slemen Sport:80 Services Limited . As always Loughborough University Loughborough University London will play a large part of what I do.

I will announce a few new NED positions too over the coming weeks.

I have always had a passion for my home county so I will be doing more economic growth work in Leicestershire through the LLEP too

Here is to the new season. Even if that includes retiring formally from Birstall RFC!

Tags: Tech

The Future is Digital

Posted: Fri, 05 Feb 2016 17:20

The Future is Digital

The Future is Digital


London Sport have a bold vision to get 1,000,000 Londoners more physically active, while making London the most physically active city in the world.

We are delighted at Saje Impaxt to be working with London Sport on this vision and how it fits in with policy and connects with their key stakeholders.

In order for this to happen we need a revolution in participation: we believe that when this revolution happens, it will be digital.

This extends beyond London. We want to highlight the power of technology on a national scale and how it can be used to create a healthier and happier nation.

This event features influential speakers from both technology and physical activity and sport, as well as the latest innovations in FitTech, SportTech and HealthTech.

We believe that by uniting the best in technology with the decision makers in physical activity and sport, great things can begin to happen.

In London, we have some of the best FitTech, SportTech and HealthTech talent and that is why we, together with the Mayor of London, want our city to become the FitTech Capital of the world.

Tags: London sport, tech

SajeImpact - New tech start up set to transform sports industry, launches on CrowdCube

Posted: Tue, 01 Dec 2015 11:24

SajeImpact - New tech start up set to transform sports industry, launches on CrowdCube

SajeImpact - New tech start up set to transform sports industry, launches on CrowdCube

Openplay, which brings sports to your doorstep, has launched today on CrowdCube, the world's biggest crowdfunding platform and aims to raise £150,000.

OpenPlay revolutionises the sports playing experience by connecting players to venues and activities online. It helps people to easily find sports taking place nearby, while also acting as a marketing and booking tool for local venues and activity providers. It also enables users to find other sports players in their area.

Currently, there are more than 15 million people who play sport at least once a month spending more than £3.6 billion a year across the UK. However, consumers face the frustration of out-of-date noticeboards, convoluted websites and telephone answer messages, just to book their favourite space. In addition, sports facilities across the country sit idle and many face closure unless they can bring in new revenue streams or can increase their usage. With OpenPlay, consumers can now just go to one website to find and book venues and activities.

In February, the company will also launch a new mobile app, which will improve the consumer experience. It will enable consumers to find and book sports facilities, join activities and recruit other players in less than 60 seconds. Users simply download the app or log on to the OpenPlay website, and in just three clicks will find listings of venues, leagues, clubs and activities taking place around them.

For venues and activity providers, the new app means that they can take and manage bookings on the go, via their mobile phones. This helps make sport much more impulsive and ad-hoc to suit changing consumer lifestyles. Time and economic constraints mean that they are moving away from traditional membership models and prefer flexibility of pay as you play.

Sam Parton, Founder of OpenPlay said:

"The sports industry has been dragging its feet when it comes to adapting to the digital revolution which is already transforming many other consumer facing businesses, like retail and personal finance. Currently, to book a game of tennis or join a football match, people have to spend hours calling around and even that often proves futile. OpenPlay revolutionises this experience by making it possible to find and book any sport taking place nearby online or via your mobile. It also helps venues and activity providers to attract and retain new customers. It's a win-win for all stakeholders, whether the local sports player, venue or sports bodies trying to get more people playing.

With the new funding, it will boost the customer experience by making it faster to play sports, find other players and teams and effectively create a new online, localised sports community.

For anyone interested in investing in OpenPlay, please go to

The OpenPlay website can be found at

For further information about OpenPlay, please contact Sam Parton (CEO) on 0203 816 0404 or email sam (at)

Tags: Apps, Booking Online, Sport, Tech


Posted: Fri, 13 Feb 2015 16:58


Hopefully if you are interested in technology and fitness you will be following our work over at Sports Innovation

Amongst some of the innovation we are backing at SajeImpact around understanding the consumer and behaviour change we also see the opportunity for the use of technology in helping. We know it doesn't work for everybody and we know it should not be about the technology for its own sake but when we can see where it has a role to play we will try to make it work. So if you can help with the project below – let me know!


Can you help. We have a client with a great idea..but we need some help.

to develop a product that involves the timing of a recreational swim over a fixed distance. The preferred option is a process where an activator/volunteer uses a phone or tablet with an app. The app is a timer and using barcode or a QR code attributed to an person will then register a time to that person for that distance. The scanning of the barcode/QR code would start the timer and stop the timer. There would then be a output of times and individuals from the app that would be viewed as a table on a webpage'

Anybody developed anything similar out there in the market – if not can you?

Message us here at Sports Innovation – we are looking for partners.

Tags: Apps, Sports Innovation, Tech, Wearable

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