Blog & News from SajeImpact - Tags: UkActive

18 Weeks and Counting

18 Weeks and Counting

I will be 55 in just 18 weeks time. For me life will be able to take another step into the next season in my life.

When this happens I am hoping to make greater use of this site for my musings on life and the world around! I have one big interview in May which might put these plans back a little bit (about 4 years) but either way there will be more time for travel and writing.

Stay tuned.


Seasons in Life - The Next one for Andy and Saje Impact

There are seasons to life I believe. Well it certainly feels like that as I start September 201Changes in 2018!8.

A number of Sport Board positions come to their natural end after several years of voluntary service - The Sport & Recreation Alliance , Special Olympic and CIMSPA . I want to thank everybody who has helped and supported me during the last 8 years since leaving Parliament (losing the election!) and welcoming me into the world of sport.

It has been another fascinating learning curve working with a sector I have passion for and trying to bring a fresh perspective and influence practise and policy. I will continue to do this but in different ways over the next 'season', mainly through The Sports Think Tank and through SAJEIMPACT LTD where I have generated a series of partnerships to bring the best people I have worked with to the sector - like David Slemen Sport:80 Services Limited . As always Loughborough University Loughborough University London will play a large part of what I do.

I will announce a few new NED positions too over the coming weeks.

I have always had a passion for my home county so I will be doing more economic growth work in Leicestershire through the LLEP too

Here is to the new season. Even if that includes retiring formally from Birstall RFC!

Tags: UkActive

Celebrations and Challenges Ahead for Sport

Posted: Tue, 10 Nov 2015 12:03

Celebrations and Challenges Ahead for Sport

Celebrations and Challenges Ahead for Sport


It has been a bit of a topsy turvy sort of week for us at SajeImpact as we have been able to celebrate what is best about sport, feel the challenges ahead as the landscape changes and partnerships are strained and then see the global integrity of sports governance crumble one again in the media spotlight.

I started the week with 3 days at the Sport and Recreation Alliance Leadership convention – and this year it was certainly about learning about leadership from outside the sector as much as from within. I have always been a great advocate of learning new lessons so this was a great 3 days mixing with so many sports friends.

on the evening of the 4th November I attended the IoG awards ceremony. I have to admit to having visions of a hundred people in a room and a few trophies. It was none of that. Every time I think I start to fully appreciate the size and extent of the sports sector I am blown away by another hidden gem. There were 650 people all quite rightly proud of the progress we have made in creating playing surfaces for our sports to take place. It was great that the first winners were Leicester City FC. The ground has been amazing and looked great for the RWC games played there in October.

I spent a day trying to extend the collaboration across the sector by attending the UKActive Summit. I have blogged over at about the unhelpful language – trying to squeeze out the word sport and claiming sport was dead. I think we are all in this together and creating artificial and unnecessary divisions are unhelpful.

Friday saw me at WorldVision Boards in London and a day rounded off by attending the Sky Sports Sportswoman of the Year #SWOTY at the Sky Studios. A little like attending the BEDSA awards, it is a useful reminder to be in the minority at such events. There was so much to celebrate for women in sport this year – but as the Women in Sport Trophy Women report launched that morning showed there is also a long way to go.

This week has seen the launch of #GetYourKitOn campaign through the Sport and Recreation Alliance, as the reality of the CSR cuts likely to hit sport on the 25th November CSR announcement loom large. A range of media interviews and briefing have kept me busy!

Of course we launched the grass roots campaign on the same day as WADA launched its report into systemic drug cheating in Russia and corruption in the IAAF. Not a great backdrop!

Clients have the benefit of the wide range of issues and partnerships I am involved with. Why not have a coffee to see what Saje Impact could do for you?

Tags: #getyourkiton, SRA, SWOTY, UkActive, Women in sport, sport

Getting to Grips with the Health & Wellbeing Agenda

Posted: Wed, 23 Oct 2013 20:50

Getting to Grips with the Health & Wellbeing Agenda

Over at the Sports Think Tank and in my role at the Sport and Recreation Alliance as well as through the County Sports Partnership Network I have been working with so many people about the changing priority for sport, recreation and physical activity that it was time to share the expertise.

The S&RA working with UKActive have jointly put together a useful guide and document which sets out what the changes in the NHS will mean for our sector. I was also asked to do a quick blog for the S&RA as Chair to announce this new partnership and document :

S&RA Public Health & Wellbeing Guide

This is what I wrote:

One of the reasons I have always been so passionate about sport is its importance at so many levels.

Sport brings fun, enjoyment (and tension, sometimes) into our lives but also plays a vital role in making us a healthier, happier and more resilient nation.

The Sport and Recreation Alliance is doing more to build better links between what our members do and the emerging public health agenda.

And this is a subject close to my heart as I have always been just as interested in our overall levels of physical activity and recreation as well as sport.

One of our first actions in this area is the joint guide that we've produced with ukactive to promote better understanding of the new public health landscape and I would encourage you to read it to see how things are changing.

Many of us have worked hard to understand the role of sport and physical activity in different policy areas and health has always been something we should be engaging with in a deeper and more meaningful way.

There is already a wealth of evidence demonstrating the contribution of an active lifestyle to improved mental and physical health and the danger is that the problem of ill health is becoming more widespread and more expensive to tackle.

The Alliance's own Game of Life research showed that in the time Usain Bolt takes to run 100 metres, the NHS spends £10,000 on tackling or slowing the onset of ill health, including:

  • £1,548 spent on obesity
  • £2,740 on diabetes
  • £4,370 on cardiovascular disease
  • £880 on depression and anxiety disorders
  • £571 on dementia.

Sport and recreation is, however, a central part of the solution and the same research showed that 30 minutes of moderate intensity physical activity five times per week can:

  • reduce the risk of dementia by two to three times compared to the least active
  • reduce the risk of cardiovascular disease by 40%
  • act as a viable way to treat moderate depression and anxiety
  • maintain an individual's body weight within 3% of a healthy initial weight
  • be twice as effective as medication in prevention of the development of type 2 diabetes amongst those most at risk.

The figures on the cost to the NHS and the UK economy of inactivity are eye watering and the cost in terms of loss of quality of life to individuals and families is immeasurable.

It is my firm belief that we have a responsibility to open up sport and recreation to as many people as possible, including those whose health could benefit the most from becoming more active.

The new public health agenda does mark an opportunity for our sector as we can play an enormous role in preventing ill health.

The changes though are complicated and happening quickly, and that's why we've produced this guidance to help our members to understand some of the basics about how the structures have changed and where to find new opportunities. – See more at:

This guide is just the beginning though we'll be working hard to engage with you to understand the work that's already happening and to see how we can shape the future public health landscape to allow our members and the wider sector to play as full a role as possible.

We do this in the knowledge that this makes great sense for our sector – and even more sense for government and the health service to use this cost effective intervention to build a nation of physically active people.

As a reflection of the importance of the agenda to politicians, a new Parliamentary Commission on Physical Activity is being formed and will soon start taking evidence.

This presents a great opportunity for the sector to proactively influence policy making in this crucial area.

- See more at:

- See more at:

Tags: S&RA, UKActive, health & wellbeing, physical activity, sport

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    Loughborough University
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