Blog & News from SajeImpact - Tags: sajeimpact

18 Weeks and Counting

18 Weeks and Counting

I will be 55 in just 18 weeks time. For me life will be able to take another step into the next season in my life.

When this happens I am hoping to make greater use of this site for my musings on life and the world around! I have one big interview in May which might put these plans back a little bit (about 4 years) but either way there will be more time for travel and writing.

Stay tuned.


Seasons in Life - The Next one for Andy and Saje Impact

There are seasons to life I believe. Well it certainly feels like that as I start September 201Changes in 2018!8.

A number of Sport Board positions come to their natural end after several years of voluntary service - The Sport & Recreation Alliance , Special Olympic and CIMSPA . I want to thank everybody who has helped and supported me during the last 8 years since leaving Parliament (losing the election!) and welcoming me into the world of sport.

It has been another fascinating learning curve working with a sector I have passion for and trying to bring a fresh perspective and influence practise and policy. I will continue to do this but in different ways over the next 'season', mainly through The Sports Think Tank and through SAJEIMPACT LTD where I have generated a series of partnerships to bring the best people I have worked with to the sector - like David Slemen Sport:80 Services Limited . As always Loughborough University Loughborough University London will play a large part of what I do.

I will announce a few new NED positions too over the coming weeks.

I have always had a passion for my home county so I will be doing more economic growth work in Leicestershire through the LLEP too

Here is to the new season. Even if that includes retiring formally from Birstall RFC!

Tags: sajeimpact

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Saje Impact Site Moved

Posted: Tue, 01 Aug 2017 09:04

Saje Impact Site Moved

Saje Impact Site Moved

The site for the Business Saje Impact has moved to and this site is now an archive of the first few years of the company and now the personal site for Andy Reed OBE.

"The changes came into effect during the spring of 2017 after growth in the company meant new clients were coming on board and we needed a fresh new look for the next phase of growth" Andy said

"This now allows me to separate the personal, work and other social media. This should still be a one stop shop for all my social media and personal projects, whilst Saje Impact will be far more business orientated and client facing. I hope this helps both sites be clear in what they are trying to achieve. I am grateful for Trigger Movement in helping me make the decision and create the site!

Tags: Andy Reed, Sajeimpact

Saje Impact kicks off a Bumper Year Ahead

Posted: Thu, 05 Jan 2017 17:11

Saje Impact kicks off a Bumper Year Ahead

Saje Impact kicks off a Bumper Year Ahead

We wish all our friends, colleagues and clients a Happy New Year for 2017.

As we have grown so fast in 2016 we are expanding our work and partnerships in 2017 so look out for some exciting new announcements and a brand new SajeImpact website soon!

We know that for many clients the end of 2016 with funding decisions being announced mean a tough financial climate is ahead. That's why we have teamed up with some of the best people in their fields to help you get more out of your budget.

See you all soon in 2017.

Best wishes,


Tags: Sajeimpact

Merry Christmas from Saje Impact for 2016

Posted: Wed, 21 Dec 2016 16:07

Merry Christmas from Saje Impact for 2016

Merry Christmas from Saje Impact for 2016

As we wind down this week to close on Friday for the Christmas holiday we want to wish everybody we have worked with in 2016 a very Merry Christmas.

Each year at Saje Impact we wonder what the next year will bring our way – and it never disappoints. We are delighted to have welcomed new clients, new partners and lots of new friends and colleagues to the events, conferences, talks, lectures and engagement on social media! It has been a bit of a crazy year in our political circles – Brexit, Corbyn and Trump. But the sport has been fantastic with Leiecster City, the renewed England Team, an amazing Team GB performance in Rio and Birstall RFC promoted again!

We look forward to an exciting 2017 with a series of new projects including our work on #sportbrexit and the fantastic opportunity to shape the amazing stadium development at Scunthorpe.

We are available to clients throughout the Christmas period but re-open formally on the 6th January

Tags: Politics, Sajeimpact, Sport

Reactions to Sport England Strategy

Posted: Fri, 20 May 2016 17:31

Reactions to Sport England Strategy

Reactions to Sport England Strategy

"Having sat on a draft copy of the Sport England Strategy for 2 weeks it was a great relief it was finally launched yesterday and now being able to comment on the new direction it outlines.

"Most of what I need to write about the strategy is on the Sports Think Tank website that we run. It is here that we have covered a range of reactions from our followers and picked up on comments from the media and other sports organisations. Most of the links are on our twitter feeds from what was a packed day of activity yesterday. There are still plenty of organisations who have not reacted publicly yet and are still absorbing the implications of the document.

I have also written my latest Sports management column about the strategy and will be unpacking the various implications over the summer months. Having read some reactions I am still not convinced people quite understand how different the investment will drive different outcomes and processes and the implications for their own funding.

At sajeImpact we are here to help.. so feel free to be in touch and we can see what we can do to help you navigate the strategy and how you react."

Tags: Sajeimpact, Sport England, Strategy

Commons Reception to highlight lack of BAME Diversity in Sport

Posted: Thu, 12 May 2016 10:36

Commons Reception to highlight lack of BAME Diversity in Sport

Commons Reception to highlight lack of BAME Diversity in Sport

Denise Lewis OBE, former Olympian Gold Medallist and Sol Campbell the former England International footballer and the only player to have represented England in six consecutive major tournaments, will be headlining a high level House of Commons reception on May 12th to endorse the work of Sporting Equals.

We are delighted at SajeImpact to have been supporting Sporting Equals with this event, as we need to raise the issue with decision makers.

Sporting Equals are the sports charity that exists to actively promote greater involvement in sport and physical activity by disadvantaged communities particularly the black and minority ethnic population. They are the national partner of Sport England and advisors to the Department of Culture Media and Sport.

The Sporting Equals "Promoting Ethnic Diversity in Sport" event will feature MPs and Lords along with senior representatives from the sport sector including governing bodies and invited media.

The key purpose of the event will be to lobby support from key politicians to support Sporting Equals ongoing work to increase ethnic diversity in sport at all levels in sport from the playing fields to the boardrooms.

Sporting Equals research highlights that black and minority ethnic (BME) communities are seriously under-represented when it comes to the number of coaches (3%) and the number of people on the boards of governing bodies in sport (3%) and in participation some BME groups are also under represented for example only 18% of Muslim women participate in sport.

Tags: Sajeimpact, Sporting Equals, denise lewis, house of commons, sol campbell

Happy New Year from SajeImpact

Posted: Tue, 05 Jan 2016 08:51

Happy New Year from SajeImpact

Happy New Year from SajeImpact

An update from me first posted on LinkedIn

I don't really do New Year resolutions. I'm not really convinced by a single date in the calendar being used to create a new lifestyle. I do though regard myself as a sponge – learning and discovering new things all the time that I want to embed into the life I want to create for myself and for others around me. However, this year a number of changes have taken place that meant December was a time to naturally reflect on how different 2016 might look compared to 2015.
My top 3 changes have been the move from Chairing the Sport and Recreation Alliance for the last 5 years. For a part-time voluntary role it has certainly dominated much of my work/life over that period. There is a separate reflection needed on everything I have learned during this time & I am certainly starting to capture my thoughts about the time at the Alliance. Hopefully it is a positive contribution and I think I can honestly say the SRA is in a better place than when I arrived. I am not disappearing completely as I will still serve on the Board leading on Policy matters and putting my energy into the Sports Think Tank instead.
Secondly the 2015 Rugby World Cup had been part of my life since I was part of the government that helped the RFU bid and win the contest to host the tournament in 2007. Post parliamentary life I had been involved through the engage2015, the area legacy group in the region, through my club, through LRS and the Leicester based games as well as through the SRA and our strong links with the RFU, as well as the Parliamentary Rugby World Cup which took place in Rugby and Richmond the week before the other one kicked off! It didn't seem four years since we sat in Auckland accepting the challenge of delivering a tournament of 300 players from around the world.
Finally a number of client changes and additions at Saje Impact, G&G and the emergence of the Sport Impact Fund supported by the new Government Sports strategy means there is much to do to build up my business interests.

In addition to these changes I had also promised myself at the Party conference season that I would stop blogging about the new direction of the Labour party under the leadership of Corbyn, and the hard left who hang around him. I was finding it hard to have many positive things to say and I have always been a team player and one likely to build consensus in the party. I had never joined any 'faction' and tried to avoid labels. I found my posts were negative and energy sapping dealing with the Corbyinite trolling of any sensible observation that this might just turn out to be an electoral disaster. I vowed in October to take a rest and reflect on next steps. Now we have seen out 2015 I do think it is time to re-engage in the debate about the future direction of the party as I think it is now even worse than when I made my last observations. The tight grip of the new (re-treads from the Livingstone/ McDonnell GLC days) politics is steadily taking hold of the party machinery and stifling debate. Anything seen as critical and everybody is dismissed as a Red Tory and told to get lost from the Party we have served for over 30 years. So on behalf of the people who care about the party becoming an election winning force again must stay and make the case. I know so many who now feel voiceless because of the level of intimidation that I hope to share stories and help others speak up rather than just focus on my own thoughts. I will still blog at (
So over the coming days I will unpack some thoughts on my usual eclectic mix of sport, politics and faith issues as well as the new areas of my clients and businesses and the new focus of much of my voluntary time. Much of this will still be done on social media andyjreed_obe and facebook/ andyreed
New work in 2016 will include EPpartners, CiS, ASA, SAPCA, London Sport, Sporting equals, Loughborough University Institute for Sports Business, Loughborough University Business School, and the University Physical activity and Public Health Research Group. There are a few new clients on the horizon where details just need to be finalised. Details will be announced at during January 2016
I am also excited by the work we are starting to generate through GreenandGold – a genuine ethical sports agency delivering social good through sport. (
Finally, the work of the Sports Think Tank will start to take off in 2016 now I have more time to dedicate to our work (
In my voluntary capacity I will be setting out some objectives for the roles I have with a number of organisations. I am happy to serve on so many Boards because I can make a specific contribution to each. I will do some longer blogs about each of these over January – Leicestershire & Rutland Sport (chair), the Sport & Recreation Alliance, World Vision UK, British Basketball League Foundation, Leicestershire Enterprise Partnership (Llep), Special Olympics, Sports Chaplaincy UK and CIMSPA. I will set out what I hope where I can help or at least make a positive contribution with each. It is also probably a year to reflect and decide if it is time to move on to new challenges and let new blood take my place.
So whilst there are no specific new Year resolutions there is certainly a fresh new look and feel to 2016 from us here at SajeImpact and an exciting year ahead.

Tags: 2016, Sajeimpact

See You in 2016!

Posted: Wed, 23 Dec 2015 11:44

See You in 2016!

See You in 2016!

We want to wish all our friends, supporters, & colleagues a Merry Christmas and a Happy New year as the office closes for for 2015.

It has been an amazing year with the Rugby World Cup at the centre of so much of our work focus – it now seems strange it has moved on and the focus turns to Japan in 2019.

Life will be different in 2016 as there will be a slight refocus on some new projects which we will outline in the new year. But for now we hope everybody has a restful and peaceful Christmas break.

Best wishes from Saje Impact

Tags: Christmas, Sajeimpact

SajeImpact Signs Up with Dissident

Posted: Wed, 13 May 2015 23:16

SajeImpact Signs Up with Dissident

SajeImpact Signs Up with Dissident

Dissident, the integrated marketing communications consultancy, has signed an affiliate agreement with former MP, Andy Reed OBE, Parliamentary Private Secretary to the Department of Culture Media and Sport during the last Labour government and architect of the party's 2010 Sports Manifesto. Reed's other roles include Professor of Sport Policy & Development at Liverpool John Moores University and Chair of the Sport and Recreation Alliance. The agreement is intended to further develop Dissident's capabilities and connections within the sports, health and well-being sectors.

Dissident co-founder, Martin Thomas was formerly a non-executive director of Sport England and is currently on the board of Commonwealth Games England. His fellow co-founder, James Thellusson, has been a non-executive at The Sports Think Tank and has advised Premiership Rugby on its corporate and public affairs strategy for over a decade. In addition to Premiership Rugby, Dissident's clients include SportsCoach UK. The consultancy is also working with a number of sporting bodies on business strategy, brand planning and the adoption of new technology.

Talking about the thinking behind the agreement with Reed, James Thellusson described how: 'We think there are three big change drivers about to hit sports organisations and those corporations involved in sport: pressure on state sports funding, the greater use of new technology (especially social media) and the growing importance of delivering social outcomes through the power of grassroots sport. Andy's network and understanding both of Government and the sports and health agenda is a perfect foil for our own marketing and communications expertise and will help us and our clients navigate this changing world.'

Andy Reed, says that 'Whoever forms the next government, the pressure on national and local budgets will mean that national governing bodies will have to change strategy, prove better value and build more effective relationships to continue to gain funding. In addition, participation will cease to be the sole goal of sports based funding and this will create opportunities for corporations and corporate affairs leaders to make more of their sports based investments against political and social goals.'

Andy Reed OBE
Formerly the MP for Loughborough (between 1997-2010), Andy has a strong association with Sport Policy having served as a PPS to Sports Ministers and advisor to various Ministers and Sports bodies. He introduced the 10 Minute Rule Bill paving the way for the Treasury CASC scheme for Community and Amateur Clubs & was responsible to the Prime Minister for the Labour Party 2010 sports manifesto.
He now Chairs the Sport and Recreation Alliance – the umbrella body for the 320 National governing bodies and associations of sport as well as his local County Sports partnership. He also sits on the Boards of Special Olympics GB, British Basketball League Foundation and Sports Chaplaincy UK. He is also a Member of the RFU Rugby World Cup Legacy Group for his region.

In 2012 Andy was awarded the OBE for services to Sport and the Community in Leicestershire, after Chairing the 2012 Olympic Leicestershire Legacy Group.

In 2012 he helped launch the new International Sports Management MBA at Loughborough University Business School and teaches around the world on Sport Policy and development. He was made a visiting professor of Sport Policy and Development in 2014 at Liverpool John Moores University.

Dissident is a marketing communications consultancy that helps organisations and business leaders deal with a world in which the status quo is unsustainable, orthodox thinking is no longer sufficient and digital disruption demands new solutions.

Founded by award-winning advertising and communications experts Martin Thomas and James Thellusson -and supported by a wide network of fellow dissidents – the consultancy works with a range of private, public and third sector organisations on business and marketing strategy, digital and social media strategy, executive training, media and communications strategy and campaigning.

Tags: Dissident, Sajeimpact

Highlighting a "Charity A Day" in June

Posted: Mon, 04 May 2015 11:16

Highlighting a "Charity A Day" in June

Highlighting a

From the 1st June I will be starting a new series on this website highlighting many of the charities and organisations I support, where I sit on the Board or simply work with. There are always details via links on this site to the numerous organisations but I want to bring them to life with stories and examples of what they do with a bit more colour and detail.

You can find out about the people we have worked with formally at SajeImpact here.

I volunteer for a wide range of bodies which are all listed here

And there are the miscellaneous one-off events, people and organisations I am happy and keen to promote.

If you are one of the organisations I have worked with over the years and would like a 'plug' drop me a line and I will include an article.

In the meantime I am finishing my series on the election over at my Tumblr account I have tried to blog every day on the major stories, themes and get behind the spin. Hopefully it has been helpful for all my friends who are not as politically nerdy as me!

So as a nice relief from following the election campaign we can share our values here at SajeImpact.

Tags: NGOs, charity, sajeimpact, tumblr

Coming Up in February at SajeImpact

Posted: Sun, 08 Feb 2015 18:53

Coming Up in February at SajeImpact

Coming Up in February at SajeImpact

As usual there is plenty going on at SajeImpact and here is a flavour of what is happening for the rest of February.

Meeting of the Outdoor Recreation Sector in London this week at a Roundtable for the Sport and Recreation Alliance with the Sports Minister and Public Health Minister in Richmond Park. Watch out for press coverage.

Followed the same day with a reception at Buckingham Palace with all the Charities that Prince Edward is patron for.. I am with the Sport and Recreation Alliance again as Edward has been a great support to our organisation.

We will also be launching our Sport and Recreation 'To-do List' for the new government at the LTA HQ at Roehampton on the 18th February.

Andy will be speaking at the 'Love your Neighbour – Think, Pray, Vote' event in Coventry on the 21st February where Justin Welby will be the keynote speaker for the day. Full details on the website

In the evening we will be represented at the BEDSA Awards at the Ricoh stadium – celebrating the contribution of the BME community to sport in the UK.

On the 22nd I will be playing in a Rugby League Charity game for the Political Animals up in Wigan!

Meetings of the Board of the Special Olympics and Leicestershire Sport dominate the last week of February along with the next SRA Directors Club event, our Torch Trophy Trust event to celebrate volunteering in Sport and an event jointly with EFDS to outline their manifesto for sport for those with a disability.

As well as the new clients we are loving working with, Pitchero, EPpartners and London Sport there are lots of new work strands and individual meetings coming up – all will be outlined in the usual way on twitter, and Facebook so follow me to keep up to date.

Tags: Diary, Justin Welby, Sajeimpact

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  • Sports Think Tank
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